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The fundamental change in the European non-alcoholic beverage market

In recent years, the Western European market for non-alcoholic beverages (NARTD) has hardly grown in volume, while the number of brands, flavours, and product extensions has grown dramatically. The RaboResearch report ‘With a Little Help from My (Bottling) Friends: Changing Production Footprints as SKU Numbers Rise” explains how this fundamental change will require companies to […]