{"id":10175,"date":"2022-03-28T11:16:46","date_gmt":"2022-03-28T10:16:46","guid":{"rendered":"https:\/\/fei-online.com\/?p=10175"},"modified":"2022-03-28T11:16:46","modified_gmt":"2022-03-28T10:16:46","slug":"fi-global-launches-year-round-sample-store-concept-with-1-2-taste","status":"publish","type":"post","link":"https:\/\/fei-online.com\/fi-global-launches-year-round-sample-store-concept-with-1-2-taste\/","title":{"rendered":"Fi Global launches year-round Sample Store  concept with 1-2-Taste"},"content":{"rendered":"<div id='av_section_1'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-0  avia-builder-el-no-sibling   container_wrap fullsize' style=' '  ><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10175'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: center\"><div id=\"ads-slider-28\" class=\"custom-slider ads-slider-408675273 ads-slider\"><ul><li><!--Begin ClixTrac.com Banner Code -->\r\n<a href=\"https:\/\/clixtrac.com\/goto\/?308404\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/clixtrac.com\/banner\/308404.jpg\" alt=\"Free from food\" title=\"Free from food\" border=\"0\" \/><\/a>\r\n<!--End ClixTrac.com Banner Code --><\/li><li><!--Begin ClixTrac.com Banner Code -->\r\n<a href=\"https:\/\/clixtrac.com\/banner\/click.php?banner=302805\" target=\"_blank\" rel=\"noopener\">\r\n<img decoding=\"async\" src=\"https:\/\/clixtrac.com\/banner\/302805.jpg\" alt=\"LUBRIPLATE\" title=\"LUBRIPLATE\" border=\"0\" width=\"120\" height=\"600\" \/><\/a>\r\n<!--End ClixTrac.com Banner Code --><\/li><li><div style=\"margin-left: auto; margin-right: auto; text-align: center; \" id=\"ads-2050988404\"><!--Begin ClixTrac.com Banner Code -->\r\n<a href=\"https:\/\/clixtrac.com\/banner\/click.php?banner=297426\" target=\"_blank\" rel=\"noopener\">\r\n<img decoding=\"async\" width=\"100%\" height=\"auto\" src=\"https:\/\/clixtrac.com\/banner\/297426.jpg\" alt=\"Click here for more information!\" title=\"Click here for more information!\" border=\"0\" \/><\/a>\r\n<!--End ClixTrac.com Banner Code --><\/div><\/li><\/ul><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {var $adsslider408675273 = jQuery( \".ads-slider-408675273\" );$adsslider408675273.on( \"unslider.ready\", function() { jQuery( \"div.custom-slider ul li\" ).css( \"display\", \"block\" ); });$adsslider408675273.unslider({ delay:5000, autoplay:true, nav:false, arrows:false, infinite:true });$adsslider408675273.on(\"mouseover\", function(){$adsslider408675273.unslider(\"stop\");}).on(\"mouseout\", function() {$adsslider408675273.unslider(\"start\");});});<\/script><\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-3  el_after_av_one_fifth  el_before_av_one_fifth  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: center\"><\/p>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><header class=\"entry-content-header\"><h1 class=\"post-title entry-title\" itemprop=\"headline\">Fi Global launches year-round Sample Store  concept with 1-2-Taste<\/h1><span class=\"post-meta-infos\">\/ <span class=\"blog-categories minor-meta\">in <a href=\"https:\/\/fei-online.com\/category\/e-news\/\" rel=\"tag\">E-News<\/a> <\/span><\/span><\/header>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Fi Global is enabling ingredients suppliers to join the online sourcing revolution with a year-round Sample Store platform in partnership with 1-2-Taste, in addition to a dedicated Sample Store for exhibitors at Fi Europe Online.<\/p>\n<p><!--more--><\/p>\n<p>1-2-Taste is an online B2B food ingredients platform based in the Netherlands that has made its name as a disruptor of traditional ingredient sales methods. The platform allows R&amp;D experts to identify ingredients and obtain samples to try out, and buyers to place orders, without leaving their desks. It is especially helpful to small and medium enterprises (SMEs) because they can order ingredients in small quantities that are not commercially viable through traditional sales channels.<\/p>\n<p>Through its partnership with 1-2-Taste, Food Ingredients Global is integrating two Sample Stores into the heart of its portfolio of exhibitions, information services, and digital solutions, which have a global audience of industry professions established over more than 30 years.<\/p>\n<p>The year-round Sample Store concept allows subscribers to have their Sample Store featured on the Ingredients Network directory and news portal, which attracts more than 50,000 unique buyers a month.<\/p>\n<p>Suppliers can register for a Sample Store via the Fi Global website &lt; https:\/\/bit.ly\/3HbgNJ8 &gt;.<\/p>\n<p><strong>How Sample Stores work<\/strong><\/p>\n<p>Suppliers receive support to set up their branded Sample Store on 1-2-Taste, which can feature up to 10 samples. Customers who visit the Sample Store can browse through information on the samples \u2013 including technical documents, videos, quality certifications, and other materials \u2013 at their convenience, then order samples with a click. There is also an option for suppliers to sell directly through the Sample Store, with order fulfilment in Europe and India.<\/p>\n<p>\u201cThe Sample Store concept is really user- friendly. It helps suppliers both to gather new sales leads and to demonstrate new products to existing customers,\u201d said Angelique Cachia, Content and Digital Director Food, Informa Markets.<\/p>\n<p>For 1-2-Taste, the partnership with Food ingredients Global will allow it to gain insights into emerging industry trends, so that it can extend its services in the future.<\/p>\n<p>\u201cWith this partnership we are filling a void, customers today expect online channels for commercial ingredients transactions and quick turnarounds, together with Fi Global we are enabling suppliers and meeting customer expectations,\u201d said Jasper Schouten, 1-2-Taste CEO and co-founder.<\/p>\n<p>1-2-Taste was born out of Schouten\u2019s observation of commercial challenges faced by SMEs in the food and beverage sector, during the 17 years that he worked for major flavours and speciality ingredients companies.<\/p>\n<p>\u201cSMEs would knock on our door and ask to buy, perhaps, 20kg of flavours a year, and we would have to say sorry, because this was not economically viable. This got me thinking about how we could better reach this sort of customers,\u201d he said.<\/p>\n<p>After launching first in India, 1-2-Taste made its European debut in September 2020 with a portal that allows purchasing managers both to buy ingredients in the quantities they need and to receive technical support from freelance service providers.<\/p>\n<p>The company has already been recognised for its originality and business potential, winning the prize for Best Starter in Ecommerce in the Netherlands at the Shopping Awards 2021.<\/p>\n<p>According to research from McKinsey, Covid-19 drove a global shift towards digital B2B sales in many industries, but the trend is set to stay. Over 70% of B2B decision makers who responded to a survey in 2020 said they prefer remote human interactions or digital self-service, due to ease of scheduling, travel expense savings, and safety. Among respondents who sell B2B products online, 75% ex- pressed confidence in the effectiveness of new sales models in reaching and serving target customers.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-image-container  av-styling-    avia-builder-el-7  el_after_av_textblock  el_before_av_social_share  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/fei-online.com\/wp-content\/uploads\/sites\/4\/2022\/03\/flavour-scaled.jpg' alt='' title='flavour' height=\"1920\" width=\"2560\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<div  class='av-social-sharing-box  avia-builder-el-8  el_after_av_image  avia-builder-el-last  av-social-sharing-box-minimal '><div class='av-share-box'><h5 class='av-share-link-description av-no-toc '>Share this<\/h5><ul class='av-share-box-list noLightbox'><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/fei-online.com\/fi-global-launches-year-round-sample-store-concept-with-1-2-taste\/&#038;t=Fi%20Global%20launches%20year-round%20Sample%20Store%20%20concept%20with%201-2-Taste' aria-hidden='false' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Facebook' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href='https:\/\/twitter.com\/share?text=Fi%20Global%20launches%20year-round%20Sample%20Store%20%20concept%20with%201-2-Taste&#038;url=https:\/\/fei-online.com\/?p=10175' aria-hidden='false' data-av_icon='\ue8f1' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Twitter' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-whatsapp' ><a target=\"_blank\" aria-label=\"Share on WhatsApp\" href='https:\/\/api.whatsapp.com\/send?text=https:\/\/fei-online.com\/fi-global-launches-year-round-sample-store-concept-with-1-2-taste\/' aria-hidden='false' data-av_icon='\uf232' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on WhatsApp' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on WhatsApp<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href='https:\/\/linkedin.com\/shareArticle?mini=true&#038;title=Fi%20Global%20launches%20year-round%20Sample%20Store%20%20concept%20with%201-2-Taste&#038;url=https:\/\/fei-online.com\/fi-global-launches-year-round-sample-store-concept-with-1-2-taste\/' aria-hidden='false' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on LinkedIn' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=Fi%20Global%20launches%20year-round%20Sample%20Store%20%20concept%20with%201-2-Taste&#038;body=https:\/\/fei-online.com\/fi-global-launches-year-round-sample-store-concept-with-1-2-taste\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-9  el_after_av_three_fifth  avia-builder-el-last  \" style='border-radius:0px; 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