{"id":10370,"date":"2022-06-28T09:00:03","date_gmt":"2022-06-28T08:00:03","guid":{"rendered":"https:\/\/fei-online.com\/?p=10370"},"modified":"2022-06-28T09:00:03","modified_gmt":"2022-06-28T08:00:03","slug":"dairy-trends-in-europe","status":"publish","type":"post","link":"https:\/\/fei-online.com\/dairy-trends-in-europe\/","title":{"rendered":"Dairy trends in Europe"},"content":{"rendered":"
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Dairy trends in Europe<\/h1>\/ in Featured Articles<\/a> <\/span><\/span><\/header>\n<\/div><\/section>
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The purchase of dairy products has been on the decline for\u00a0several years with many turning to dairy alternatives. However,\u00a0a third (34%) of 18-35-year-olds in Europe are consuming more\u00a0dairy than they were three years ago.<\/h3>\n


\nThe survey was conducted between 9 and 11 August 2021 by\u00a0Tate & Lyle PLC, amongst 1,554 consumers aged between 18-65\u00a0in the UK, France, Germany, Poland, Spain, and Sweden, to\u00a0investigate attitudes towards dairy consumption.<\/p>\n

The survey found that the frequency in which young consumers\u00a0eat dairy products is high, with 71% eating cheese, 81% drinking\u00a0milk and 69% eating yoghurt at least once a week.<\/p>\n

Furthermore, 77% of 18-35-year-olds said they are happy to\u00a0consider eating more dairy products if they could try products\u00a0with less fat, sugar, and allergens.<\/p>\n

Beth Nieman Hacker, Market Research Director at Tate & Lyle, said: \u201cOur research has uncovered some interesting emerging trends when it comes to how and why consumers are purchasing dairy. \u201cIt is so important to understand how behaviours, values and appetites are changing and the drivers behind these shifts, so food and drink brands can launch products that meet the needs of consumers today.\u201d<\/p>\n

The research uncovered opportunities for food and drink manufacturers to do more to encourage young people to eat dairy products. Health is a key priority for the younger generation, with 1 in 4 (39%) 18-35-year-olds stating they felt dairy products contained too much fat and 34% claiming that dairy products contain too much sugar.<\/p>\n

Younger consumers are much more likely to eat dairy alternatives \u2013 with 35% eating non-dairy cheese, 33% eating nondairy ice cream and 46% non-dairy milk, at least once a week. A flexitarian diet seems to be on the rise amongst consumers of all ages, who switch between dairy and dairy alternatives depending on the meal type. 39% said they eat dairy cheese at dinner, compared to 26% who chose a dairy alternative. 32% preferred dairy yoghurt at breakfast, while 26% liked a dairy alternative yoghurt as a mid-morning snack.<\/p>\n

Consumers are also looking to make more sustainable choices\u00a0\u2013 with a fifth (18%) of older consumers saying products with\u00a0environmental certifications would be a big factor in them\u00a0increasing their dairy intake, while younger consumers were\u00a0looking for more environmentally friendly packaging (19%)\u00a0and a longer shelf life (20%).<\/p>\n

Delphine Forejt, Dairy Category Development Manager at Tate & Lyle, said: \u201cOur research found that nearly three quarters\u00a0of 18-35-year-olds who are eating less of dairy are happy to\u00a0consider eating more dairy products if they could try products\u00a0with less fat and sugars. Whilst dairy products have long\u00a0been associated with goodness, in today\u2019s world, the\u00a0dairy industry must adapt to modern consumer\u00a0tastes, convenience and healthier lifestyles.\u201d<\/p>\n<\/div><\/section>
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