{"id":10761,"date":"2022-10-12T10:14:15","date_gmt":"2022-10-12T09:14:15","guid":{"rendered":"https:\/\/fei-online.com\/?p=10761"},"modified":"2022-10-12T10:14:15","modified_gmt":"2022-10-12T09:14:15","slug":"meala-develops-activated-protein-platform-to-replace-methylcellulose-and-artificial-fillers-for-meat-analogues","status":"publish","type":"post","link":"https:\/\/fei-online.com\/meala-develops-activated-protein-platform-to-replace-methylcellulose-and-artificial-fillers-for-meat-analogues\/","title":{"rendered":"Meala develops activated protein platform to replace methylcellulose and artificial fillers for meat analogues"},"content":{"rendered":"<div id='av_section_1'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-0  avia-builder-el-no-sibling   container_wrap fullsize' style=' '  ><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10761'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: center\"><div id=\"ads-slider-28\" class=\"custom-slider ads-slider-1680225775 ads-slider\"><ul><li><!--Begin ClixTrac.com Banner Code -->\r\n<a href=\"https:\/\/clixtrac.com\/goto\/?308404\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/clixtrac.com\/banner\/308404.jpg\" alt=\"Free from food\" title=\"Free from food\" border=\"0\" \/><\/a>\r\n<!--End ClixTrac.com Banner Code --><\/li><li><!--Begin ClixTrac.com Banner Code -->\r\n<a href=\"https:\/\/clixtrac.com\/banner\/click.php?banner=302805\" target=\"_blank\" rel=\"noopener\">\r\n<img decoding=\"async\" src=\"https:\/\/clixtrac.com\/banner\/302805.jpg\" alt=\"LUBRIPLATE\" title=\"LUBRIPLATE\" border=\"0\" width=\"120\" height=\"600\" \/><\/a>\r\n<!--End ClixTrac.com Banner Code --><\/li><li><div style=\"margin-left: auto; margin-right: auto; text-align: center; \" id=\"ads-1604678401\"><!--Begin ClixTrac.com Banner Code -->\r\n<a href=\"https:\/\/clixtrac.com\/banner\/click.php?banner=297426\" target=\"_blank\" rel=\"noopener\">\r\n<img decoding=\"async\" width=\"100%\" height=\"auto\" src=\"https:\/\/clixtrac.com\/banner\/297426.jpg\" alt=\"Click here for more information!\" title=\"Click here for more information!\" border=\"0\" \/><\/a>\r\n<!--End ClixTrac.com Banner Code --><\/div><\/li><\/ul><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {var $adsslider1680225775 = jQuery( \".ads-slider-1680225775\" );$adsslider1680225775.on( \"unslider.ready\", function() { jQuery( \"div.custom-slider ul li\" ).css( \"display\", \"block\" ); });$adsslider1680225775.unslider({ delay:5000, autoplay:true, nav:false, arrows:false, infinite:true });$adsslider1680225775.on(\"mouseover\", function(){$adsslider1680225775.unslider(\"stop\");}).on(\"mouseout\", function() {$adsslider1680225775.unslider(\"start\");});});<\/script><\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-3  el_after_av_one_fifth  el_before_av_one_fifth  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: center\"><\/p>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><header class=\"entry-content-header\"><h1 class=\"post-title entry-title\" itemprop=\"headline\">Meala develops activated protein platform to replace methylcellulose and artificial fillers for meat analogues<\/h1><span class=\"post-meta-infos\">\/ <span class=\"blog-categories minor-meta\">in <a href=\"https:\/\/fei-online.com\/category\/product-news\/\" rel=\"tag\">Product news<\/a> <\/span><\/span><\/header>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><h3>Start-up Meala FoodTech is breaking new ground in cleaning up labels in meat analogues using veggie protein. Meala\u2019s proprietary platform creates functionally activated proteins designed to replace 1:1 methylcellulose and other hydrocolloid and gums widely used in meat replacements as binding and gelling agents. Meala\u2019s multi functional proteins vastly improve the texture of meat alternatives to more compellingly mimic the organoleptic qualities of real meat.<\/h3>\n<p><!--more--><\/p>\n<p>While the plant-based category continues to gain momentum, alt-protein food formulators still struggle to raise the clean-label and mouthfeel of their products up to par with traditional animal-based counterparts. Currently, popular meat alternatives such as veggie burgers and sausages typically contain a long list of ingredients, some with complex chemical names unfamiliar to consumers. This renders them as \u201cultra-processed\u201d products and risk rejection. One of the more popular of these is methylcellulose.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-buttonrow-wrap avia-buttonrow-left   avia-builder-el-7  el_after_av_textblock  el_before_av_textblock '>\n<a href='www.mealafood.com' class='avia-button  avia-icon_select-yes-left-icon avia-color-theme-color avia-size-small ' target=\"_blank\" style='margin-bottom:5px; margin-right:5px; ' rel=\"noopener\"><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue8ad' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Visit the supplier website<\/span><\/a>\n<\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Methylcellulose (food additive E461) is a water-soluble polymer that has been chemically modified from natural cellulose. It appears in a broad scope of meat, dairy, and egg analogues as a thickener, emulsifier, binder, stabilizer, and gelling agent. It gels when exposed to heat, giving a more meat-like sensation but returns to its viscous state when cooled. As plant-based proteins have low water retention capacity and can\u2019t bind, hydrocolloid like methylcellulose are essential. Most meat alternatives on the market contain veggie protein (usually soy) combined with water, methylcellulose, additional stabilizers, flavours, colours, and fat and at large fail to meet the clean-label standards today\u2019s consumers\u2019 demand. But more than that, they still don\u2019t quite hit the desired meat-like sensation.<\/p>\n<\/div><\/section><br \/>\n<div  style='height:50px' class='hr hr-invisible   avia-builder-el-9  el_after_av_textblock  el_before_av_image '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  class='avia-image-container  av-styling-    avia-builder-el-10  el_after_av_hr  el_before_av_hr  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><a href='website_supplier' class='avia_image' target=\"_blank\" rel=\"noopener\"><img class='avia_image ' src='https:\/\/fei-online.com\/wp-content\/uploads\/sites\/4\/2022\/10\/Meala-infographic1-scaled.jpg' alt='' title='Meala infographic1'  itemprop=\"thumbnailUrl\"  \/><\/a><\/div><\/div><\/div><br \/>\n<div  style='height:50px' class='hr hr-invisible   avia-builder-el-11  el_after_av_image  el_before_av_textblock '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>\u201cIf you break down the ingredients list of a real meat burger, its composition will be meat, fat, some carbohydrates, spices, salt and pepper,\u201d explains Hadar Razmovich, CEO and co-founder of Meala. \u201cOur vision is for plant-based alternatives to sport a similar short list of simple, recognizable \u2018home kitchen\u2019 ingredients while delivering the same full-bodied flavour and texture of real meat.\u201d<\/p>\n<p>MEALA\u2019s solution is produced using naturally occurring biocatalysts, enabling it to function as an exceptional methylcellulose replacer. Its platform works with a versatile range of plant proteins, creating from them a stable hydro-gel when heated, but without changing its behaviour when cooled. The Meala\u2019s platform can be easily integrated into CPG products through existing manufacturing lines.<\/p>\n<p>\u201cIn lab trials, our product demonstrated superior water retention capabilities and gelation properties,\u201d says Liran Gruda, CIO, chef, and co-founder of Meala. \u201cIt exhibits a more fat-like quality when infused into meat analogues, tendering a juicier and more succulent bite. Meala is an all-encompassing solution that can replace not only methylcellulose but a whole system of stabilizers that are commonly used. It significantly improves texture in meat analogues, with no aftertaste yet with a nicely \u2018polished\u2019 label.\u201d<\/p>\n<p>Meala\u2019s products will appear on an ingredient panel simply as a protein, such as pea or soy, and makes up roughly 4% of the end product. The company reveals that its protein has already passed proof-of-concept trials in plant-based burgers, kebabs, dumplings and similar meat analogues manufactured for alternative meat producers and foodservice. Meala will focus on this sector before expanding to dairy, fish, and egg alternative products.<\/p>\n<p>\u201cSome of the leading plant-based meat brands sparked a true revolution with products that much more closely imitate \u2018meaty\u2019 textures and flavours,\u201d admits Amir Zaidman, Chief Business Officer of The Kitchen FoodTech Hub. \u201cUnfortunately, it is challenging to replace additives consumers do not want in their foods. We are extremely excited about Meala\u2019s breakthrough B2B platform and the possibilities it opens for plant-based brands. We believe this can be a giant step in making plant-based foods the standard.\u201d<\/p>\n<p>For more information, visit: <a href=\"http:\/\/www.mealafood.com\" target=\"_blank\" rel=\"noopener noreferrer\">www.mealafood.com<\/a><\/p>\n<p>Digital issue: Please click <a href=\"http:\/\/www.mealafood.com\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a> for more information<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-buttonrow-wrap avia-buttonrow-left   avia-builder-el-13  el_after_av_textblock  el_before_av_social_share '>\n<a href='www.mealafood.com' class='avia-button  avia-icon_select-yes-left-icon avia-color-theme-color avia-size-small ' target=\"_blank\" style='margin-bottom:5px; margin-right:5px; ' rel=\"noopener\"><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue8ad' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Visit the supplier website<\/span><\/a>\n<\/div><br \/>\n<div  class='av-social-sharing-box  avia-builder-el-14  el_after_av_buttonrow  avia-builder-el-last  av-social-sharing-box-minimal '><div class='av-share-box'><h5 class='av-share-link-description av-no-toc '>Share this<\/h5><ul class='av-share-box-list noLightbox'><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/fei-online.com\/meala-develops-activated-protein-platform-to-replace-methylcellulose-and-artificial-fillers-for-meat-analogues\/&#038;t=Meala%20develops%20activated%20protein%20platform%20to%20replace%20methylcellulose%20and%20artificial%20fillers%20for%20meat%20analogues' aria-hidden='false' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Facebook' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href='https:\/\/twitter.com\/share?text=Meala%20develops%20activated%20protein%20platform%20to%20replace%20methylcellulose%20and%20artificial%20fillers%20for%20meat%20analogues&#038;url=https:\/\/fei-online.com\/?p=10761' aria-hidden='false' data-av_icon='\ue8f1' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Twitter' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-whatsapp' ><a target=\"_blank\" aria-label=\"Share on WhatsApp\" href='https:\/\/api.whatsapp.com\/send?text=https:\/\/fei-online.com\/meala-develops-activated-protein-platform-to-replace-methylcellulose-and-artificial-fillers-for-meat-analogues\/' aria-hidden='false' data-av_icon='\uf232' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on WhatsApp' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on WhatsApp<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href='https:\/\/linkedin.com\/shareArticle?mini=true&#038;title=Meala%20develops%20activated%20protein%20platform%20to%20replace%20methylcellulose%20and%20artificial%20fillers%20for%20meat%20analogues&#038;url=https:\/\/fei-online.com\/meala-develops-activated-protein-platform-to-replace-methylcellulose-and-artificial-fillers-for-meat-analogues\/' aria-hidden='false' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on LinkedIn' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=Meala%20develops%20activated%20protein%20platform%20to%20replace%20methylcellulose%20and%20artificial%20fillers%20for%20meat%20analogues&#038;body=https:\/\/fei-online.com\/meala-develops-activated-protein-platform-to-replace-methylcellulose-and-artificial-fillers-for-meat-analogues\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-15  el_after_av_three_fifth  avia-builder-el-last  \" style='border-radius:0px; 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Meala\u2019s proprietary platform creates functionally activated proteins designed to replace 1:1 methylcellulose and other hydrocolloid and gums widely used in meat replacements as binding and gelling agents. Meala\u2019s multi functional proteins vastly improve the texture of meat alternatives [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10763,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/posts\/10761"}],"collection":[{"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/comments?post=10761"}],"version-history":[{"count":2,"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/posts\/10761\/revisions"}],"predecessor-version":[{"id":10765,"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/posts\/10761\/revisions\/10765"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/media\/10763"}],"wp:attachment":[{"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/media?parent=10761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/categories?post=10761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/tags?post=10761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}