{"id":10902,"date":"2022-12-16T09:10:46","date_gmt":"2022-12-16T08:10:46","guid":{"rendered":"https:\/\/fei-online.com\/?p=10902"},"modified":"2022-12-16T09:10:46","modified_gmt":"2022-12-16T08:10:46","slug":"east-asian-flavours-set-to-take-centre-stage","status":"publish","type":"post","link":"https:\/\/fei-online.com\/east-asian-flavours-set-to-take-centre-stage\/","title":{"rendered":"East Asian flavours set to take centre stage"},"content":{"rendered":"<div id='av_section_1'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-0  avia-builder-el-no-sibling   container_wrap fullsize' style=' '  ><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10902'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: center\"><div id=\"ads-slider-28\" class=\"custom-slider ads-slider-1848482884 ads-slider\"><ul><li><!--Begin ClixTrac.com Banner Code -->\r\n<a href=\"https:\/\/clixtrac.com\/goto\/?308404\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/clixtrac.com\/banner\/308404.jpg\" alt=\"Free from food\" title=\"Free from food\" border=\"0\" \/><\/a>\r\n<!--End ClixTrac.com Banner Code --><\/li><li><!--Begin ClixTrac.com Banner Code -->\r\n<a href=\"https:\/\/clixtrac.com\/banner\/click.php?banner=302805\" target=\"_blank\" rel=\"noopener\">\r\n<img decoding=\"async\" src=\"https:\/\/clixtrac.com\/banner\/302805.jpg\" alt=\"LUBRIPLATE\" title=\"LUBRIPLATE\" border=\"0\" width=\"120\" height=\"600\" \/><\/a>\r\n<!--End ClixTrac.com Banner Code --><\/li><li><div style=\"margin-left: auto; margin-right: auto; text-align: center; \" id=\"ads-328526601\"><!--Begin ClixTrac.com Banner Code -->\r\n<a href=\"https:\/\/clixtrac.com\/banner\/click.php?banner=297426\" target=\"_blank\" rel=\"noopener\">\r\n<img decoding=\"async\" width=\"100%\" height=\"auto\" src=\"https:\/\/clixtrac.com\/banner\/297426.jpg\" alt=\"Click here for more information!\" title=\"Click here for more information!\" border=\"0\" \/><\/a>\r\n<!--End ClixTrac.com Banner Code --><\/div><\/li><\/ul><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {var $adsslider1848482884 = jQuery( \".ads-slider-1848482884\" );$adsslider1848482884.on( \"unslider.ready\", function() { jQuery( \"div.custom-slider ul li\" ).css( \"display\", \"block\" ); });$adsslider1848482884.unslider({ delay:5000, autoplay:true, nav:false, arrows:false, infinite:true });$adsslider1848482884.on(\"mouseover\", function(){$adsslider1848482884.unslider(\"stop\");}).on(\"mouseout\", function() {$adsslider1848482884.unslider(\"start\");});});<\/script><\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-3  el_after_av_one_fifth  el_before_av_one_fifth  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: center\"><\/p>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><header class=\"entry-content-header\"><h1 class=\"post-title entry-title\" itemprop=\"headline\">East Asian flavours set to take centre stage<\/h1><span class=\"post-meta-infos\">\/ <span class=\"blog-categories minor-meta\">in <a href=\"https:\/\/fei-online.com\/category\/featured-articles\/\" rel=\"tag\">Featured Articles<\/a> <\/span><\/span><\/header>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><h3>Synergy Flavors predicts that East Asian flavours will take centre stage for sports nutrition products in 2022 and beyond, as outlined in its recent Flavors of the Future report.<\/h3>\n<p><!--more--><\/p>\n<p>Synergy\u2019s research, which takes into account a range of factors from popular product launches to the impact of social media, has identified that emerging flavours such as salted egg custard, hojicha, Japanese plum, and ramune will become more prevalent across sports nutrition products, whilst already established and mainstream flavours such as dalgona biscuit, Japanese melon, jasmine, yuzu, and lychee are also likely candidates for popular future product launches. The flavour house\u2019s report recommends manufacturers looking to innovate should turn their attention towards developing products that utilise these emerging flavour concepts.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-image-container  av-styling-    avia-builder-el-7  el_after_av_textblock  el_before_av_textblock  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/fei-online.com\/wp-content\/uploads\/sites\/4\/2022\/12\/Synergy-flavour-of-the-future-e1671179593486.jpg' alt='' title='Synergy flavour of the future' height=\"333\" width=\"1000\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><em>Flavors of the Future 3<\/em>, which offers more detail and insight into these upcoming flavour trends and how manufacturers can utilise these in NPD, is a sports nutrition-specific marketing report which highlights one geographical region every year, and identifies flavours from across categories in the chosen region which could offer opportunities for global sports nutrition launches. In previous editions of the report, flavour from North and South America have been showcased, and also flavours inspired by Mediterranean regions.<\/p>\n<h4>Squid Game influence<\/h4>\n<p>Chris Whiting, European Business Development Manager, commented: \u201cFlavors of the Future is one of our most popular insight reports, which inform sports nutrition manufacturers on what flavours are poised to perform well based on current consumer interests. The newest report hones in on Chinese, Japanese, and Korean cuisine, and in generating this report we have come to realise that the impact of popular culture on the food and beverage industry cannot be underestimated. For example, record-breaking series such as Squid Game led to challenges that saw consumers attempting to recreate the now infamous \u2018dalgona biscuit\u2019, and it is influences like these that help to shape the food and beverage industry and open up new areas and flavours for innovation.\u201d<\/p>\n<h4>Trending and influential cuisines<\/h4>\n<p>Regions are selected through a range of datapoints, which identify trending and influential cuisines based on size of country, diaspora, market penetration, social media, and Google search data. After a region is identified, Synergy works with data partners to generate a longlist of flavours that fit within this region. This longlist is then further refined based on research into recent product launches, social media listening, and mentions in content such as recent news items and blogs. When a shortlist has been created, the remaining flavours are split into four categories \u2013 Emerging, Growing, Mainstream, and Established, based on their position in the innovation adoption curve.<\/p>\n<p>Once flavours of interest have been established, Synergy\u2019s team begins to create flavour profiles by sourcing benchmarks which can undergo taste testing and profiling. Further analysis is performed by Synergy to identify key flavour pairings, whilst applications specialists work with the new flavours to create solutions that suit a range of applications such as vegan, whey protein, and clear protein. Research into market growth also means that emerging markets needs can be addressed, such as flavour solutions for functional energy beverages that target the expanding eSports consumer base.<\/p>\n<p>Flavors of the Future 3 is available to download: <a href=\"https:\/\/bit.ly\/3UCaJQD\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/bit.ly\/3UCaJQD<\/a><\/p>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><em><strong>Synergy Flavors<\/strong><\/em><\/p>\n<p><em>Synergy Flavors is a leading global innovator in flavourings, extracts and essences and has extensive experience across the food and beverage industry, developing high quality, innovative taste solutions which help customers to stay one step ahead of the competition. Whether manufacturers seek flavour profiles to mask off-notes in nutritional products, or flavour solutions that enable sugar or butter reduction without compromising taste, Synergy has the proven expertise, application knowledge, sensory science and passion to help.<\/em><\/p>\n<p><em>Synergy\u2019s flavour creation and application capabilities span the globe \u2013 with commercial, manufacturing and technical support facilities in Ireland, the UK, Italy, the US, Brazil and Thailand. As a result, it has assembled the market knowledge to work collaboratively with customers worldwide to develop flavour solutions for diverse food and beverage categories.<\/em><\/p>\n<\/div><\/section><br \/>\n<div  class='av-social-sharing-box  avia-builder-el-10  el_after_av_textblock  avia-builder-el-last  av-social-sharing-box-minimal '><div class='av-share-box'><h5 class='av-share-link-description av-no-toc '>Share this<\/h5><ul class='av-share-box-list noLightbox'><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/fei-online.com\/east-asian-flavours-set-to-take-centre-stage\/&#038;t=East%20Asian%20flavours%20set%20to%20take%20centre%20stage' aria-hidden='false' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Facebook' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href='https:\/\/twitter.com\/share?text=East%20Asian%20flavours%20set%20to%20take%20centre%20stage&#038;url=https:\/\/fei-online.com\/?p=10902' aria-hidden='false' data-av_icon='\ue8f1' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Twitter' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-whatsapp' ><a target=\"_blank\" aria-label=\"Share on WhatsApp\" href='https:\/\/api.whatsapp.com\/send?text=https:\/\/fei-online.com\/east-asian-flavours-set-to-take-centre-stage\/' aria-hidden='false' data-av_icon='\uf232' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on WhatsApp' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on WhatsApp<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href='https:\/\/linkedin.com\/shareArticle?mini=true&#038;title=East%20Asian%20flavours%20set%20to%20take%20centre%20stage&#038;url=https:\/\/fei-online.com\/east-asian-flavours-set-to-take-centre-stage\/' aria-hidden='false' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on LinkedIn' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=East%20Asian%20flavours%20set%20to%20take%20centre%20stage&#038;body=https:\/\/fei-online.com\/east-asian-flavours-set-to-take-centre-stage\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-11  el_after_av_three_fifth  avia-builder-el-last  \" style='border-radius:0px; 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