{"id":11181,"date":"2023-04-11T10:26:33","date_gmt":"2023-04-11T09:26:33","guid":{"rendered":"https:\/\/fei-online.com\/?p=11181"},"modified":"2023-04-11T10:26:33","modified_gmt":"2023-04-11T09:26:33","slug":"frieslandcampina-ingredients-unveils-5-key-consumer-trends-for-2023","status":"publish","type":"post","link":"https:\/\/fei-online.com\/frieslandcampina-ingredients-unveils-5-key-consumer-trends-for-2023\/","title":{"rendered":"FrieslandCampina Ingredients unveils 5 key consumer trends for 2023"},"content":{"rendered":"<div id='av_section_1'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-0  avia-builder-el-no-sibling   container_wrap fullsize' style=' '  ><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11181'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: center\"><div id=\"ads-slider-28\" class=\"custom-slider ads-slider-293921982 ads-slider\"><ul><li><!--Begin ClixTrac.com Banner Code -->\r\n<a href=\"https:\/\/clixtrac.com\/goto\/?308404\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/clixtrac.com\/banner\/308404.jpg\" alt=\"Free from food\" title=\"Free from food\" border=\"0\" \/><\/a>\r\n<!--End ClixTrac.com Banner Code --><\/li><li><!--Begin ClixTrac.com Banner Code -->\r\n<a href=\"https:\/\/clixtrac.com\/banner\/click.php?banner=302805\" target=\"_blank\" rel=\"noopener\">\r\n<img decoding=\"async\" src=\"https:\/\/clixtrac.com\/banner\/302805.jpg\" alt=\"LUBRIPLATE\" title=\"LUBRIPLATE\" border=\"0\" width=\"120\" height=\"600\" \/><\/a>\r\n<!--End ClixTrac.com Banner Code --><\/li><li><div style=\"margin-left: auto; margin-right: auto; text-align: center; \" id=\"ads-1120534199\"><!--Begin ClixTrac.com Banner Code -->\r\n<a href=\"https:\/\/clixtrac.com\/banner\/click.php?banner=297426\" target=\"_blank\" rel=\"noopener\">\r\n<img decoding=\"async\" width=\"100%\" height=\"auto\" src=\"https:\/\/clixtrac.com\/banner\/297426.jpg\" alt=\"Click here for more information!\" title=\"Click here for more information!\" border=\"0\" \/><\/a>\r\n<!--End ClixTrac.com Banner Code --><\/div><\/li><\/ul><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {var $adsslider293921982 = jQuery( \".ads-slider-293921982\" );$adsslider293921982.on( \"unslider.ready\", function() { jQuery( \"div.custom-slider ul li\" ).css( \"display\", \"block\" ); });$adsslider293921982.unslider({ delay:5000, autoplay:true, nav:false, arrows:false, infinite:true });$adsslider293921982.on(\"mouseover\", function(){$adsslider293921982.unslider(\"stop\");}).on(\"mouseout\", function() {$adsslider293921982.unslider(\"start\");});});<\/script><\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-3  el_after_av_one_fifth  el_before_av_one_fifth  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: center\"><\/p>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><header class=\"entry-content-header\"><h1 class=\"post-title entry-title\" itemprop=\"headline\">FrieslandCampina Ingredients unveils 5 key consumer trends for 2023<\/h1><span class=\"post-meta-infos\">\/ <span class=\"blog-categories minor-meta\">in <a href=\"https:\/\/fei-online.com\/category\/featured-articles\/\" rel=\"tag\">Featured Articles<\/a> <\/span><\/span><\/header>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><h3>FrieslandCampina Ingredients recently released its third annual magazine detailing five key trends that will drive the evolution of food, drink and supplement industries in 2023. The magazine, titled \u2018Shaping the future of Nutrition 2023\u2019, offers expert insights into current consumer drivers to help brands identify new areas for innovation and new product development (NPD) in the adult nutrition sector.<\/h3>\n<p><!--more--><\/p>\n<p>While 2022 saw several seismic shifts in consumer behaviours, like health of the planet beating health of the population to the top consumer priority for the first time, 2023 looks set to be an evolution of these macro trends. This year, FrieslandCampina Ingredients believes brands that focus on building credibility and truly helping consumers get the most out of life, at every stage, will stand out from the crowd.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-image-container  av-styling-    avia-builder-el-7  el_after_av_textblock  el_before_av_hr  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/fei-online.com\/wp-content\/uploads\/sites\/4\/2023\/04\/FrieslandCampina-Ingredients-scaled-e1681205232962.jpg' alt='' title='Shot,Of,Sporty,Young,Woman,Eating,A,Yogurt,While,Sitting' height=\"533\" width=\"800\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<div   class='hr hr-default   avia-builder-el-8  el_after_av_image  el_before_av_textblock '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>The five key trends shaping consumer habits in the specialised adult nutrition sector are:<\/p>\n<ol>\n<li><strong>Building trust for planet-first nutrition<\/strong> \u2013 The health of the planet has cemented itself as the top consumer priority. And while this looks set to continue for the foreseeable, consumers are becoming increasingly sceptical \u2013 38% do not trust companies to be honest about their environmental impact [1]. However, 83% of consumers are more likely to trust sustainability claims that are verified by a third party [2]. Working together as a cohesive industry to lower our impact on the environment will help companies big and small meet their sustainability targets and bolster trust among consumers at the same time.<\/li>\n<li><strong>Resilience and the power of positive nutrition<\/strong> \u2013 As the world adjusts to post-COVID life and the global cost of living crisis, consumers are feeling stressed, and are increasingly seeking out a sense of balance to build resilience. To do this, many are turning to positive nutrition \u2013 or focusing on adding beneficial foods, drinks and supplements to their diets, rather than removing less nutritious foods. As a result, consumers are looking for solutions that offer healthy indulgence \u2013 and fortified and nutritious desserts, drinks and snacks that satisfy both body and mind will be high on the consumer agenda in 2023.<\/li>\n<li><strong>Alternative proteins find their own feet<\/strong> \u2013 As plant-based becomes more mainstream, consumers increasingly expect high-quality, highly nutritional products that go beyond recreating animal-based applications. Emerging technologies, such as precision fermentation, are opening up new opportunities in 2023 for brands \u2013 but mastering taste and texture remains paramount. In 2023 and beyond, FrieslandCampina Ingredients believes that the protein market will continue to evolve; combining animal, plant-based and novel proteins to keep up with consumer lifestyle choices and to feed a growing population.<\/li>\n<li><strong>Going for gut health<\/strong> \u2013 In an era defined by uncertainty, it\u2019s no surprise that consumers are turning their focus inwards and prioritising overall well-being. With rising consumer awareness of the gut microbiome\u2019s role in supporting improved mental health, stress and sleep, brands can attract consumer attention by creating accessible self-care moments. And thanks to ingredient innovations in the space, unique and trending formats can be created, such as teas, shots and fortified gummies using good-for-gut ingredients such as prebiotics.<\/li>\n<li><strong>The era of active ageing<\/strong> \u2013 Our planet is now home to 8 billion people, including a growing number of older individuals. As healthcare evolves, global emphasis is shifting from \u2018healthy\u2019 to \u2018active\u2019 ageing, with older adults focused on getting the most out of life. This offers a wealth of opportunities for brands to create solutions targeting emerging markets like Japan and South Korea with products that support long-term strength, balance and mobility.<\/li>\n<\/ol>\n<p>\u201cWe\u2019re living in tumultuous times. So, it can be difficult to predict exactly what the future will hold. However, what\u2019s clear is that in 2023 consumers will continue to prioritise health \u2013 both their own and that of the planet,\u201d noted Vicky Davies, global marketing director for Performance, Active and Medical Nutrition at FrieslandCampina Ingredients. \u201cDespite several market challenges, there is huge opportunity for brands to tap into these evolving trends. From mood-boosting gut health supplements to edible moments of indulgence, new ingredient innovations are inspiring product development across the adult nutrition space.<\/p>\n<p>\u201cBut to truly stand out from the crowd,\u201d Davies says, \u201cbrands will need to bolster trust and credibility to win the faith of consumers, especially when it comes to sustainability. At FrieslandCampina Ingredients, collaboration is our DNA. Using our latest insights, our experts can work with brands to create on-trend nutritious, efficacious and sustainable solutions to help support consumers at all stages of life.\u201d<\/p>\n<p>Download \u2018Shaping the future of Nutrition 2023\u2019 here: <a href=\"https:\/\/tinyurl.com\/3uk4zu69\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/tinyurl.com\/3uk4zu69<\/a><\/p>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><em><strong>References<\/strong><\/em><\/p>\n<p><em>1. Mintel Consumer Sustainability Barometer, 2022\u00a0 (<a href=\"https:\/\/www.mintel.com\/consumer-sustainability-barometer\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.mintel.com\/consumer-sustainability-barometer<\/a>)<\/em><br \/>\n<em>2. Compare Ethics, \u2018Building Consumer Trust in Sustainability\u2019, 2020<\/em><\/p>\n<\/div><\/section><br \/>\n<div  class='av-social-sharing-box  avia-builder-el-11  el_after_av_textblock  avia-builder-el-last  av-social-sharing-box-minimal '><div class='av-share-box'><h5 class='av-share-link-description av-no-toc '>Share this<\/h5><ul class='av-share-box-list noLightbox'><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/fei-online.com\/frieslandcampina-ingredients-unveils-5-key-consumer-trends-for-2023\/&#038;t=FrieslandCampina%20Ingredients%20unveils%205%20key%20consumer%20trends%20for%202023' aria-hidden='false' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Facebook' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href='https:\/\/twitter.com\/share?text=FrieslandCampina%20Ingredients%20unveils%205%20key%20consumer%20trends%20for%202023&#038;url=https:\/\/fei-online.com\/?p=11181' aria-hidden='false' data-av_icon='\ue8f1' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Twitter' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-whatsapp' ><a target=\"_blank\" aria-label=\"Share on WhatsApp\" href='https:\/\/api.whatsapp.com\/send?text=https:\/\/fei-online.com\/frieslandcampina-ingredients-unveils-5-key-consumer-trends-for-2023\/' aria-hidden='false' data-av_icon='\uf232' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on WhatsApp' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on WhatsApp<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href='https:\/\/linkedin.com\/shareArticle?mini=true&#038;title=FrieslandCampina%20Ingredients%20unveils%205%20key%20consumer%20trends%20for%202023&#038;url=https:\/\/fei-online.com\/frieslandcampina-ingredients-unveils-5-key-consumer-trends-for-2023\/' aria-hidden='false' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on LinkedIn' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=FrieslandCampina%20Ingredients%20unveils%205%20key%20consumer%20trends%20for%202023&#038;body=https:\/\/fei-online.com\/frieslandcampina-ingredients-unveils-5-key-consumer-trends-for-2023\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-12  el_after_av_three_fifth  avia-builder-el-last  \" style='border-radius:0px; 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The magazine, titled \u2018Shaping the future of Nutrition 2023\u2019, offers expert insights into current consumer drivers to help brands identify new areas for innovation and new product development (NPD) in [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[26],"tags":[],"_links":{"self":[{"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/posts\/11181"}],"collection":[{"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/comments?post=11181"}],"version-history":[{"count":2,"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/posts\/11181\/revisions"}],"predecessor-version":[{"id":11184,"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/posts\/11181\/revisions\/11184"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/media\/11182"}],"wp:attachment":[{"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/media?parent=11181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/categories?post=11181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/tags?post=11181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}