{"id":11314,"date":"2023-04-12T10:39:42","date_gmt":"2023-04-12T09:39:42","guid":{"rendered":"https:\/\/fei-online.com\/?p=11314"},"modified":"2023-04-12T10:39:42","modified_gmt":"2023-04-12T09:39:42","slug":"synergy-flavours-creates-cuisine-flavour-pairings-for-low-and-non-alcohol-drinks","status":"publish","type":"post","link":"https:\/\/fei-online.com\/synergy-flavours-creates-cuisine-flavour-pairings-for-low-and-non-alcohol-drinks\/","title":{"rendered":"Synergy Flavours creates cuisine flavour pairings for low- and non-alcohol drinks"},"content":{"rendered":"<div id='av_section_1'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-0  avia-builder-el-no-sibling   container_wrap fullsize' style=' '  ><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11314'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: center\"><div id=\"ads-slider-28\" class=\"custom-slider ads-slider-1008559422 ads-slider\"><ul><li><!--Begin ClixTrac.com Banner Code -->\r\n<a href=\"https:\/\/clixtrac.com\/goto\/?308404\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/clixtrac.com\/banner\/308404.jpg\" alt=\"Free from food\" title=\"Free from food\" border=\"0\" \/><\/a>\r\n<!--End ClixTrac.com Banner Code --><\/li><li><!--Begin ClixTrac.com Banner Code -->\r\n<a href=\"https:\/\/clixtrac.com\/banner\/click.php?banner=302805\" target=\"_blank\" rel=\"noopener\">\r\n<img decoding=\"async\" src=\"https:\/\/clixtrac.com\/banner\/302805.jpg\" alt=\"LUBRIPLATE\" title=\"LUBRIPLATE\" border=\"0\" width=\"120\" height=\"600\" \/><\/a>\r\n<!--End ClixTrac.com Banner Code --><\/li><li><div style=\"margin-left: auto; margin-right: auto; text-align: center; \" id=\"ads-1363756727\"><!--Begin ClixTrac.com Banner Code -->\r\n<a href=\"https:\/\/clixtrac.com\/banner\/click.php?banner=297426\" target=\"_blank\" rel=\"noopener\">\r\n<img decoding=\"async\" width=\"100%\" height=\"auto\" src=\"https:\/\/clixtrac.com\/banner\/297426.jpg\" alt=\"Click here for more information!\" title=\"Click here for more information!\" border=\"0\" \/><\/a>\r\n<!--End ClixTrac.com Banner Code --><\/div><\/li><\/ul><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {var $adsslider1008559422 = jQuery( \".ads-slider-1008559422\" );$adsslider1008559422.on( \"unslider.ready\", function() { jQuery( \"div.custom-slider ul li\" ).css( \"display\", \"block\" ); });$adsslider1008559422.unslider({ delay:5000, autoplay:true, nav:false, arrows:false, infinite:true });$adsslider1008559422.on(\"mouseover\", function(){$adsslider1008559422.unslider(\"stop\");}).on(\"mouseout\", function() {$adsslider1008559422.unslider(\"start\");});});<\/script><\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-3  el_after_av_one_fifth  el_before_av_one_fifth  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: center\"><\/p>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><header class=\"entry-content-header\"><h1 class=\"post-title entry-title\" itemprop=\"headline\">Synergy Flavours creates cuisine flavour pairings for low- and non-alcohol drinks<\/h1><span class=\"post-meta-infos\">\/ <span class=\"blog-categories minor-meta\">in <a href=\"https:\/\/fei-online.com\/category\/product-news\/\" rel=\"tag\">Product news<\/a> <\/span><\/span><\/header>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><h3>Synergy Flavours has crafted flavour pairings for premium soft drinks and alcohol-free beverages that complement some of the UK\u2019s favourite global cuisines, including Indian, Italian, Greek, British, Chinese, and Thai, to optimise dining experiences. The cuisine-paired profiles follow Synergy\u2019s launch of botanical extracts in January 2022, targeted at the low- and no-alcohol category.<\/h3>\n<p><!--more--><\/p>\n<p>The new flavour combinations include a mango, lime, and mint blend, which complements the flavours typically found in Indian cuisine, and pineapple, coconut, and lemongrass, to work in harmony with the tastes of Thai dishes. Other perfectly paired creations include; Sicilian lemon and bergamot to pair with Italian cuisine; salted cherry and ginger to compliment Chinese cuisine; plum, orange and chilli which works in harmony with the British roast dinner and finally green tea, lemon and mint which can accompany Greek fare.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-image-container  av-styling-    avia-builder-el-7  el_after_av_textblock  el_before_av_hr  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/fei-online.com\/wp-content\/uploads\/sites\/4\/2023\/04\/Synergy-Flavours_mango-e1681292356336.png' alt='' title='Synergy Flavours_mango' height=\"800\" width=\"800\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<div   class='hr hr-default   avia-builder-el-8  el_after_av_image  el_before_av_textblock '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Flavour research analyst, Charlotte Spitzner, Synergy Flavours, explained: \u201cWe approach developing flavours which pair with cuisines by exploring key aroma compounds in a specific cuisine, using a combination of in-house analysis and extraction techniques, alongside our research platforms and databases.\u201d<\/p>\n<p>A Good Sense Research report commissioned by Synergy found a staggering 87% of respondents commented that they were interested in purchasing a soft drink which would pair with their chosen cuisine. This demonstrates a clear need and opportunity for both soft drinks and non-alcoholic beverages to add value with more exciting options for mindful consumers. There is the opportunity to create balanced and refreshing drinks with optimised pairings that are more interesting than water, but pair better than a sweet cola or lemonade.<\/p>\n<p>The low- and no-alcohol market is predicted to grow by 67% to \u00a3286 million by 2026 (Mintel), and with 49% of UK adults reporting to not drink any alcohol, or planning to reduce intake, this translates to 25 million potential consumers of low- and no-alcohol or premium soft drinks (Club Soda). The beverage market is therefore primed for innovation, to diversify and enhance options for consumers who are looking for an alternative to alcohol.<\/p>\n<p>Vicky Berry, Senior European Business Development Manager, Synergy Flavours commented: \u201cCarefully crafted and paired flavours in soft drinks can encourage the same attention to cuisine compatibility that is well established in wine and has become commonplace in beer. We have seen from our commissioned research that 55% of adults choose water or sparkling water with a main \u2013 so there is a real opportunity to capture the attention of the water drinker with more interesting beverages which taste nice on their own, while also enhancing the taste of a dish. We take inspiration from other beverage categories as well \u2013 for example, alcoholic beverages or tonics. In mixers, we are seeing more herbs and spices appear including lemongrass, basil, and peppercorn.\u201d<\/p>\n<p>Food items that share flavour compounds have the potential to pair well with each other and improve the overall sensory experience of the consumer. After investigating possible pairings informed by science, Research Analysts then work with application and flavour development teams to create the best performing flavour combinations for the specific food item. As an example, to pair with the UK\u2019s favourite global cuisine, Indian, Synergy developed a pairing of mango, lime and mint. The mango pairs with Citronellol (key compound in pepper) while lime compliments Cuminaldehyde (cumin) and Eucalyptol (pepper). Refreshing notes of mint do not only scientifically pair with Indian cuisine but also help to cut through the rich body of some Indian dishes. For Thai cuisine, Synergy paired pineapple, coconut, and lemongrass as a compliment to prominent Neral (lemongrass), Cuminaldehyde (cumin) and Aldehyde C18 (coconut).<\/p>\n<p>For more information, visit: <a href=\"https:\/\/uk.synergytaste.com\/market-solutions\/beverage\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/uk.synergytaste.com\/market-solutions\/beverage\/<\/a><\/p>\n<p>Digital issue: Please click <a href=\"https:\/\/uk.synergytaste.com\/market-solutions\/beverage\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a> for more information<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-buttonrow-wrap avia-buttonrow-left   avia-builder-el-10  el_after_av_textblock  el_before_av_social_share '>\n<a href='https:\/\/uk.synergytaste.com\/market-solutions\/beverage\/' class='avia-button  avia-icon_select-yes-left-icon avia-color-theme-color avia-size-small ' target=\"_blank\" style='margin-bottom:5px; margin-right:5px; ' rel=\"noopener\"><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue81e' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Request for information<\/span><\/a>\n<\/div><br \/>\n<div  class='av-social-sharing-box  avia-builder-el-11  el_after_av_buttonrow  avia-builder-el-last  av-social-sharing-box-minimal '><div class='av-share-box'><h5 class='av-share-link-description av-no-toc '>Share this<\/h5><ul class='av-share-box-list noLightbox'><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/fei-online.com\/synergy-flavours-creates-cuisine-flavour-pairings-for-low-and-non-alcohol-drinks\/&#038;t=Synergy%20Flavours%20creates%20cuisine%20flavour%20pairings%20for%20low-%20and%20non-alcohol%20drinks' aria-hidden='false' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Facebook' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href='https:\/\/twitter.com\/share?text=Synergy%20Flavours%20creates%20cuisine%20flavour%20pairings%20for%20low-%20and%20non-alcohol%20drinks&#038;url=https:\/\/fei-online.com\/?p=11314' aria-hidden='false' data-av_icon='\ue8f1' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Twitter' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-whatsapp' ><a target=\"_blank\" aria-label=\"Share on WhatsApp\" href='https:\/\/api.whatsapp.com\/send?text=https:\/\/fei-online.com\/synergy-flavours-creates-cuisine-flavour-pairings-for-low-and-non-alcohol-drinks\/' aria-hidden='false' data-av_icon='\uf232' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on WhatsApp' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on WhatsApp<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href='https:\/\/linkedin.com\/shareArticle?mini=true&#038;title=Synergy%20Flavours%20creates%20cuisine%20flavour%20pairings%20for%20low-%20and%20non-alcohol%20drinks&#038;url=https:\/\/fei-online.com\/synergy-flavours-creates-cuisine-flavour-pairings-for-low-and-non-alcohol-drinks\/' aria-hidden='false' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on LinkedIn' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=Synergy%20Flavours%20creates%20cuisine%20flavour%20pairings%20for%20low-%20and%20non-alcohol%20drinks&#038;body=https:\/\/fei-online.com\/synergy-flavours-creates-cuisine-flavour-pairings-for-low-and-non-alcohol-drinks\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-12  el_after_av_three_fifth  avia-builder-el-last  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: center\"><div id=\"ads-slider-37\" class=\"custom-slider ads-slider-1769295860 ads-slider\"><ul><li><!--Begin ClixTrac.com Banner Code -->\r\n<a href=\"https:\/\/clixtrac.com\/goto\/?308404\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/clixtrac.com\/banner\/308404.jpg\" alt=\"Free from food\" title=\"Free from food\" border=\"0\" \/><\/a>\r\n<!--End ClixTrac.com Banner Code --><\/li><li><!--Begin ClixTrac.com Banner Code -->\r\n<a href=\"https:\/\/clixtrac.com\/banner\/click.php?banner=302805\" target=\"_blank\" rel=\"noopener\">\r\n<img decoding=\"async\" src=\"https:\/\/clixtrac.com\/banner\/302805.jpg\" alt=\"LUBRIPLATE\" title=\"LUBRIPLATE\" border=\"0\" width=\"120\" height=\"600\" \/><\/a>\r\n<!--End ClixTrac.com Banner Code --><\/li><li><div style=\"margin-left: auto; margin-right: auto; text-align: center; \" id=\"ads-107562494\"><!--Begin ClixTrac.com Banner Code -->\r\n<a href=\"https:\/\/clixtrac.com\/banner\/click.php?banner=297426\" target=\"_blank\" rel=\"noopener\">\r\n<img decoding=\"async\" width=\"100%\" height=\"auto\" src=\"https:\/\/clixtrac.com\/banner\/297426.jpg\" alt=\"Click here for more information!\" title=\"Click here for more information!\" border=\"0\" \/><\/a>\r\n<!--End ClixTrac.com Banner Code --><\/div><\/li><\/ul><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {var $adsslider1769295860 = jQuery( \".ads-slider-1769295860\" );$adsslider1769295860.on( \"unslider.ready\", function() { jQuery( \"div.custom-slider ul li\" ).css( \"display\", \"block\" ); });$adsslider1769295860.unslider({ delay:5000, autoplay:true, nav:false, arrows:false, infinite:true });$adsslider1769295860.on(\"mouseover\", function(){$adsslider1769295860.unslider(\"stop\");}).on(\"mouseout\", function() {$adsslider1769295860.unslider(\"start\");});});<\/script><\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Synergy Flavours has crafted flavour pairings for premium soft drinks and alcohol-free beverages that complement some of the UK\u2019s favourite global cuisines, including Indian, Italian, Greek, British, Chinese, and Thai, to optimise dining experiences. The cuisine-paired profiles follow Synergy\u2019s launch of botanical extracts in January 2022, targeted at the low- and no-alcohol category.<\/p>\n","protected":false},"author":3,"featured_media":11315,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/posts\/11314"}],"collection":[{"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/comments?post=11314"}],"version-history":[{"count":2,"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/posts\/11314\/revisions"}],"predecessor-version":[{"id":11317,"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/posts\/11314\/revisions\/11317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/media\/11315"}],"wp:attachment":[{"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/media?parent=11314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/categories?post=11314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/tags?post=11314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}