{"id":11392,"date":"2023-04-19T15:04:31","date_gmt":"2023-04-19T14:04:31","guid":{"rendered":"https:\/\/fei-online.com\/?p=11392"},"modified":"2023-04-19T15:04:31","modified_gmt":"2023-04-19T14:04:31","slug":"european-rice-launches-new-campaign-to-build-awareness-in-key-uk-market","status":"publish","type":"post","link":"https:\/\/fei-online.com\/european-rice-launches-new-campaign-to-build-awareness-in-key-uk-market\/","title":{"rendered":"European Rice Launches New Campaign To Build Awareness in Key UK Market"},"content":{"rendered":"<div id='av_section_1'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-0  avia-builder-el-no-sibling   container_wrap fullsize' style=' '  ><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11392'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: center\"><div id=\"ads-slider-28\" class=\"custom-slider ads-slider-970889550 ads-slider\"><ul><li><!--Begin ClixTrac.com Banner Code -->\r\n<a href=\"https:\/\/clixtrac.com\/goto\/?308404\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/clixtrac.com\/banner\/308404.jpg\" alt=\"Free from food\" title=\"Free from food\" border=\"0\" \/><\/a>\r\n<!--End ClixTrac.com Banner Code --><\/li><li><!--Begin ClixTrac.com Banner Code -->\r\n<a href=\"https:\/\/clixtrac.com\/banner\/click.php?banner=302805\" target=\"_blank\" rel=\"noopener\">\r\n<img decoding=\"async\" src=\"https:\/\/clixtrac.com\/banner\/302805.jpg\" alt=\"LUBRIPLATE\" title=\"LUBRIPLATE\" border=\"0\" width=\"120\" height=\"600\" \/><\/a>\r\n<!--End ClixTrac.com Banner Code --><\/li><li><div style=\"margin-left: auto; margin-right: auto; text-align: center; \" id=\"ads-1844071971\"><!--Begin ClixTrac.com Banner Code -->\r\n<a href=\"https:\/\/clixtrac.com\/banner\/click.php?banner=297426\" target=\"_blank\" rel=\"noopener\">\r\n<img decoding=\"async\" width=\"100%\" height=\"auto\" src=\"https:\/\/clixtrac.com\/banner\/297426.jpg\" alt=\"Click here for more information!\" title=\"Click here for more information!\" border=\"0\" \/><\/a>\r\n<!--End ClixTrac.com Banner Code --><\/div><\/li><\/ul><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {var $adsslider970889550 = jQuery( \".ads-slider-970889550\" );$adsslider970889550.on( \"unslider.ready\", function() { jQuery( \"div.custom-slider ul li\" ).css( \"display\", \"block\" ); });$adsslider970889550.unslider({ delay:5000, autoplay:true, nav:false, arrows:false, infinite:true });$adsslider970889550.on(\"mouseover\", function(){$adsslider970889550.unslider(\"stop\");}).on(\"mouseout\", function() {$adsslider970889550.unslider(\"start\");});});<\/script><\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-3  el_after_av_one_fifth  el_before_av_one_fifth  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: center\"><\/p>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><header class=\"entry-content-header\"><h1 class=\"post-title entry-title\" itemprop=\"headline\">European Rice Launches New Campaign To Build Awareness in Key UK Market<\/h1><span class=\"post-meta-infos\">\/ <span class=\"blog-categories minor-meta\">in <a href=\"https:\/\/fei-online.com\/category\/e-news\/\" rel=\"tag\">E-News<\/a> <\/span><\/span><\/header>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><h3>European Rice is launching a campaign to promote the quality, safety, versatility and sustainability of European Rice in the United Kingdom. Launched in March, and working with Nudge PR and social ambassador Bettina Campolucci Bordi from <a href=\"https:\/\/74n5c4m7.r.eu-west-1.awstrack.me\/L0\/https:%2F%2Fwww.instagram.com%2Fbettinas_kitchen%2F\/1\/010201878f456efa-21abe928-5d8e-4337-897c-44e51a06618b-000000\/NODktpNefeVbMMgDQ74yWhkwsD8=317\" target=\"_blank\" rel=\"noopener\">@bettinas_kitchen<\/a>, the campaign will highlight the many benefits of European rice and showcase its credentials to both consumers and the trade.<\/h3>\n<p><!--more--><\/p>\n<p>With a major objective of the campaign focusing on building awareness of European rice, press office activity alongside Bettina\u2019s social campaign will be around educating consumers. This will include boosting recognition of the two main varieties of European rice, including: <strong>Indica<\/strong>, a long grain variety representing around 25% of EU rice production and <strong>Japonica<\/strong>, a shorter, medium grain, which dominates with 75% of the production.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-image-container  av-styling-    avia-builder-el-7  el_after_av_textblock  el_before_av_textblock  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/fei-online.com\/wp-content\/uploads\/sites\/4\/2023\/04\/European_Rice.png' alt='' title='European_Rice' height=\"799\" width=\"1200\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>The campaign will also make clear the benefits of rice production, not only from an economic point of view, but also the environmental benefits to the natural eco system. The river deltas of North Greece along the Rivers Axios, <a name=\"_Hlk131679954\"><\/a>Aliakmon and Loudias provide some of the best rice harvesting conditions in the world and in turn, the rice cultivation expands the existing freshwater habitats which then stimulates the growth of local fauna and flora across the region.<\/p>\n<p>New assets, including a series of exciting rice-based recipes, will form a key part of the consumer campaign which will also highlight the nutritional benefits of rice, a base ingredient to the Mediterranean diet.<\/p>\n<p>Rice is grown on an incredible 416,000 hectares across Europe, producing around 2.6 million tonnes a year, with <a name=\"_Hlk131679793\"><\/a><span lang=\"EN-US\">10%<\/span> of this coming from Greece \u2013 largely on the deltas of rivers Axios, Loudias and Aliakmon (North Greece). For more information about European Rice, please head to <a href=\"https:\/\/74n5c4m7.r.eu-west-1.awstrack.me\/L0\/https:%2F%2Fwww.europeanrice.eu%2F\/2\/010201878f456efa-21abe928-5d8e-4337-897c-44e51a06618b-000000\/ZCi08f5dKO9hJ4FpGfK7GKkh-7w=317\" target=\"_blank\" rel=\"noopener\">https:\/\/www.europeanrice.eu\/<\/a><u>.<\/u><\/p>\n<\/div><\/section><br \/>\n<div  class='av-social-sharing-box  avia-builder-el-9  el_after_av_textblock  avia-builder-el-last  av-social-sharing-box-minimal '><div class='av-share-box'><h5 class='av-share-link-description av-no-toc '>Share this<\/h5><ul class='av-share-box-list noLightbox'><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/fei-online.com\/european-rice-launches-new-campaign-to-build-awareness-in-key-uk-market\/&#038;t=European%20Rice%20Launches%20New%20Campaign%20To%20Build%20Awareness%20in%20Key%20UK%20Market' aria-hidden='false' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Facebook' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href='https:\/\/twitter.com\/share?text=European%20Rice%20Launches%20New%20Campaign%20To%20Build%20Awareness%20in%20Key%20UK%20Market&#038;url=https:\/\/fei-online.com\/?p=11392' aria-hidden='false' data-av_icon='\ue8f1' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Twitter' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-whatsapp' ><a target=\"_blank\" aria-label=\"Share on WhatsApp\" href='https:\/\/api.whatsapp.com\/send?text=https:\/\/fei-online.com\/european-rice-launches-new-campaign-to-build-awareness-in-key-uk-market\/' aria-hidden='false' data-av_icon='\uf232' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on WhatsApp' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on WhatsApp<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href='https:\/\/linkedin.com\/shareArticle?mini=true&#038;title=European%20Rice%20Launches%20New%20Campaign%20To%20Build%20Awareness%20in%20Key%20UK%20Market&#038;url=https:\/\/fei-online.com\/european-rice-launches-new-campaign-to-build-awareness-in-key-uk-market\/' aria-hidden='false' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on LinkedIn' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=European%20Rice%20Launches%20New%20Campaign%20To%20Build%20Awareness%20in%20Key%20UK%20Market&#038;body=https:\/\/fei-online.com\/european-rice-launches-new-campaign-to-build-awareness-in-key-uk-market\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-10  el_after_av_three_fifth  avia-builder-el-last  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: center\"><div id=\"ads-slider-37\" class=\"custom-slider ads-slider-61026700 ads-slider\"><ul><li><!--Begin ClixTrac.com Banner Code -->\r\n<a href=\"https:\/\/clixtrac.com\/goto\/?308404\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/clixtrac.com\/banner\/308404.jpg\" alt=\"Free from food\" title=\"Free from food\" border=\"0\" \/><\/a>\r\n<!--End ClixTrac.com Banner Code --><\/li><li><!--Begin ClixTrac.com Banner Code -->\r\n<a href=\"https:\/\/clixtrac.com\/banner\/click.php?banner=302805\" target=\"_blank\" rel=\"noopener\">\r\n<img decoding=\"async\" src=\"https:\/\/clixtrac.com\/banner\/302805.jpg\" alt=\"LUBRIPLATE\" title=\"LUBRIPLATE\" border=\"0\" width=\"120\" height=\"600\" \/><\/a>\r\n<!--End ClixTrac.com Banner Code --><\/li><li><div style=\"margin-left: auto; 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Launched in March, and working with Nudge PR and social ambassador Bettina Campolucci Bordi from @bettinas_kitchen, the campaign will highlight the many benefits of European rice and showcase its credentials to both consumers and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/posts\/11392"}],"collection":[{"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/comments?post=11392"}],"version-history":[{"count":1,"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/posts\/11392\/revisions"}],"predecessor-version":[{"id":11394,"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/posts\/11392\/revisions\/11394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/media\/11393"}],"wp:attachment":[{"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/media?parent=11392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/categories?post=11392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/tags?post=11392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}