{"id":8786,"date":"2020-10-22T12:18:51","date_gmt":"2020-10-22T12:18:51","guid":{"rendered":"https:\/\/fei-online.3wstaging.nl\/?p=8786"},"modified":"2020-10-23T08:14:13","modified_gmt":"2020-10-23T08:14:13","slug":"wine-profiling-4-0-from-bruker-proves-product-authenticity-to-safeguard-brand-reputation","status":"publish","type":"post","link":"https:\/\/fei-online.com\/wine-profiling-4-0-from-bruker-proves-product-authenticity-to-safeguard-brand-reputation\/","title":{"rendered":"Wine-Profiling\u2122 4.0 from Bruker proves product authenticity to safeguard brand reputation"},"content":{"rendered":"<div id='av_section_1'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-0  avia-builder-el-no-sibling   container_wrap fullsize' style=' '  ><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8786'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: center;\"><div id=\"ads-slider-28\" class=\"custom-slider ads-slider-65565454 ads-slider\"><ul><li><!--Begin ClixTrac.com Banner Code -->\r\n<a href=\"https:\/\/clixtrac.com\/goto\/?308404\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/clixtrac.com\/banner\/308404.jpg\" alt=\"Free from food\" title=\"Free from food\" border=\"0\" \/><\/a>\r\n<!--End ClixTrac.com Banner Code --><\/li><li><!--Begin ClixTrac.com Banner Code -->\r\n<a href=\"https:\/\/clixtrac.com\/banner\/click.php?banner=302805\" target=\"_blank\" rel=\"noopener\">\r\n<img decoding=\"async\" src=\"https:\/\/clixtrac.com\/banner\/302805.jpg\" alt=\"LUBRIPLATE\" title=\"LUBRIPLATE\" border=\"0\" width=\"120\" height=\"600\" \/><\/a>\r\n<!--End ClixTrac.com Banner Code --><\/li><li><div style=\"margin-left: auto; 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'><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: center;\"><\/p>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><header class=\"entry-content-header\"><h1 class=\"post-title entry-title\" itemprop=\"headline\">Wine-Profiling\u2122 4.0 from Bruker proves product authenticity to safeguard brand reputation<\/h1><span class=\"post-meta-infos\"><span class=\"post_tag\"><a href=https:\/\/fei-online.com\/tag\/laboratory\/>Laboratory<\/a><\/span>, <time class=\"date-container minor-meta updated\">22 October 20<\/time>\/ <span class=\"blog-categories minor-meta\">in <a href=\"https:\/\/fei-online.com\/category\/e-news\/\" rel=\"tag\">E-News<\/a>, <a href=\"https:\/\/fei-online.com\/category\/product-news\/\" rel=\"tag\">Product news<\/a> <\/span><\/span><\/header>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Bruker has launched a powerful new Wine-Profiling\u2122 module in its FoodScreener\u2122 platform to help wine producers, importers, and testing laboratories detect and prevent wine fraud.<\/p>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>The easy-to-operate Wine-Profiling 4.0 allows rapid verification of variety and origin of a wine sample at the touch of a button. By simultaneously detecting several hundred compounds in a sample, it quickly authenticates the wine\u2019s profile through comparison with a substantial reference database.<\/p>\n<p>Protecting the reputation of each wine region, as well as safeguarding the appellations (or region of origin) of these high value goods that are distributed across the world is of critically importance to every regional wine association. This assurance of authenticity and integrity of the products that are imported is vital to protect the consumer, and also to protect the relationship between the buyer and seller.<\/p>\n<p>As a premium product with significant annual variation, wine is susceptible to many types of fraud. Cheaper wines, grape juice or water may be used to dilute more expensive products, wines from humble regions may be declared as coming from a more desirable area, and young wine may be falsely classified as an older, mature product.<\/p>\n<p>Detecting fraudulent wine is challenging, because of the lack of robust analytical methods. With an overarching market trend towards purchasing more expensive wines, it has never been more important for producers to keep consumer confidence high, through the assurance that the bottle\u2019s content is consistent with its label declaration.<\/p>\n<p>The new Bruker module harnesses the analytical capability of high resolution nuclear magnetic resonance (NMR) spectroscopy together with the potential of chemometry (statistics) for data processing. The system offers a fully automated technique and method that tackles wine fraud through detecting new adulteration methods, while its intuitive software interface requires no NMR knowledge on the part of the user. This pragmatic solution opens up new potential for border control authorities, who must constantly stay one step ahead of the fraudsters.<\/p>\n<p>For the first time, ros\u00e9 wines from France, Spain and Germany are included and, in addition, the system can also assign the appellation for red and white wines from France, Italy and Spain. Popular single varietals, such as Pinot Noir and Tempranillo, are also covered by the reference database, which has been expanded from 18,000 to 26,000 samples.<\/p>\n<p>Lea Heintz, product marketing manager at Bruker said: \u201cIn a high value market, such as wine, consumer trust in the product is everything. If adulterated products flood the market, people are no longer prepared to invest in premium products, trust in the supplier is lost, and the stability of the whole industry is affected.\u201d<\/p>\n<p>Gordon Burns, president of a major Californian wine testing laboratory, ETS Laboratories, commented: \u201cToday\u2019s global wine consumers demand more transparency than ever before. They want to trust the origin and integrity of what they buy, and their need for trust extends from the vineyard to point of sale throughout the supply chain. Meeting this growing demand will require a major change by the industry, and unimpeachable analytical evidence.<\/p>\n<p>At ETS we know that verification creates trust, which can be built through validating the unique signature that can identify a wines\u2019s\u00a0 origin, variety, and chain of custody at each point in its journey, from vineyard to glass. The Gold Standard analytical tool based on Bruker\u2019s NMR creates a complete verification solution based in the product itself \u2013 a wine\u2019s unique digital signature.<\/p>\n<p>We are building the database of U.S. wines by partnering with Bruker to complement the already existing databases for other regions. Now, as a wine travels through a global supply chain, its unique digital signature will travel with it. This will further assure authenticity and identity while enhancing safety.\u201d<\/p>\n<p>A spokesperson from leading wine testing laboratory, la Estacion Enologica de Haro in the Rioja region of Spain, commented: \u201cOur laboratory has implemented the latest analysis methodology for more than 125 years, in response to the needs of the sector. Bruker\u2019s Wine-Profiling system has proven to be a very simple and fast analysis method. With less than 1 mL of sample and only 20 minutes of analysis time, we get a comprehensive report on each wine that is essential for its control and traceability.<\/p>\n<p>\u201cBy using Wine-Profiling to build a database in which predictive models are based, we can produce certification of origin, variety and region to protect the wine producer and client from fraudulent products. For example, we can confirm wine identity by checking that the wine purchased and the wine delivered are the same.<\/p>\n<\/div><\/section><br \/>\n<div  class='av-social-sharing-box  avia-builder-el-8  el_after_av_textblock  avia-builder-el-last  av-social-sharing-box-minimal '><div class='av-share-box'><h5 class='av-share-link-description av-no-toc '>Share this<\/h5><ul class='av-share-box-list noLightbox'><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/fei-online.com\/wine-profiling-4-0-from-bruker-proves-product-authenticity-to-safeguard-brand-reputation\/&#038;t=Wine-Profiling%E2%84%A2%204.0%20from%20Bruker%20proves%20product%20authenticity%20to%20safeguard%20brand%20reputation' aria-hidden='false' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Facebook' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href='https:\/\/twitter.com\/share?text=Wine-Profiling%E2%84%A2%204.0%20from%20Bruker%20proves%20product%20authenticity%20to%20safeguard%20brand%20reputation&#038;url=https:\/\/fei-online.com\/?p=8786' aria-hidden='false' data-av_icon='\ue8f1' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Twitter' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-whatsapp' ><a target=\"_blank\" aria-label=\"Share on WhatsApp\" href='https:\/\/api.whatsapp.com\/send?text=https:\/\/fei-online.com\/wine-profiling-4-0-from-bruker-proves-product-authenticity-to-safeguard-brand-reputation\/' aria-hidden='false' data-av_icon='\uf232' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on WhatsApp' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on WhatsApp<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href='https:\/\/linkedin.com\/shareArticle?mini=true&#038;title=Wine-Profiling%E2%84%A2%204.0%20from%20Bruker%20proves%20product%20authenticity%20to%20safeguard%20brand%20reputation&#038;url=https:\/\/fei-online.com\/wine-profiling-4-0-from-bruker-proves-product-authenticity-to-safeguard-brand-reputation\/' aria-hidden='false' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on LinkedIn' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=Wine-Profiling%E2%84%A2%204.0%20from%20Bruker%20proves%20product%20authenticity%20to%20safeguard%20brand%20reputation&#038;body=https:\/\/fei-online.com\/wine-profiling-4-0-from-bruker-proves-product-authenticity-to-safeguard-brand-reputation\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-9  el_after_av_three_fifth  avia-builder-el-last  \" style='border-radius:0px; 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