{"id":8866,"date":"2020-11-02T10:05:32","date_gmt":"2020-11-02T10:05:32","guid":{"rendered":"https:\/\/fei-online.com\/?p=8866"},"modified":"2020-11-02T10:17:13","modified_gmt":"2020-11-02T10:17:13","slug":"synergy-flavors-launches-new-plant-based-protein-flavor-range-that-is-paired-to-perfection","status":"publish","type":"post","link":"https:\/\/fei-online.com\/synergy-flavors-launches-new-plant-based-protein-flavor-range-that-is-paired-to-perfection\/","title":{"rendered":"Synergy flavors launches new plant-based protein flavor range that is &#8216;paired-for-perfection&#8217;"},"content":{"rendered":"<div id='av_section_1'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-0  el_before_av_section  avia-builder-el-first   container_wrap fullsize' style=' '  ><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8866'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  \" style='border-radius:0px; 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'><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: center\"><\/p>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><header class=\"entry-content-header\"><h1 class=\"post-title entry-title\" itemprop=\"headline\">Synergy flavors launches new plant-based protein flavor range that is &#8216;paired-for-perfection&#8217;<\/h1><span class=\"post-meta-infos\"><span class=\"post_tag\"><a href=https:\/\/fei-online.com\/tag\/engineering\/>Engineering<\/a><\/span>, <span class=\"post_tag\"><a href=https:\/\/fei-online.com\/tag\/ingredients\/>Ingredients<\/a><\/span>, <time class=\"date-container minor-meta updated\">02 November 20<\/time>\/ <span class=\"blog-categories minor-meta\">in <a href=\"https:\/\/fei-online.com\/category\/no-category\/\" rel=\"tag\">No Category<\/a>, <a href=\"https:\/\/fei-online.com\/category\/product-news\/\" rel=\"tag\">Product news<\/a> <\/span><\/span><\/header>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Synergy, a leading global flavor supplier with nutritional expertise, has launched a new range of flavors for plant-based protein products. Specially engineered for plant-protein bases, including pea, brown rice, hemp, pumpkin seed and sunflower seed, the \u2018Paired to Perfection\u2019 range comprises varieties of the core sports nutrition flavors of strawberry, vanilla and chocolate, as well as novel combinations, such as indulgent dessert-inspired, or coffee-based flavors like coffee caramel\/caf\u00e9 latte.<\/p>\n<p>A recent FMCG Gurus Sports Nutrition survey revealed that 50% of consumers find plant-based claims appealing when it comes to sports nutrition products, however concerns around taste and texture are key barriers to purchase.<\/p>\n<p>Utilizing a proprietary process based on the expert application of Synergy\u2019s robust sensory and analytical resources, a team of flavor experts have successfully characterized the varied off notes present in plant-based proteins. \u00a0Synergy\u2019s teams use this data to quicky identify taste challenges which need masking, or in some cases, augmenting, allowing our teams to optimize the taste of their entire product with the addition of Synergy\u2019s specially formulated flavor.<\/p>\n<p>In addition to the re-engineered core flavors, Synergy has also created a range of trending flavors which pair well with plant protein bases across powders, ready to drink beverages (RTDs) and bars. Synergy also works with individual customers to create bespoke flavors for plant-based protein products.<\/p>\n<p>Chris Whiting, Category Manager at Synergy Flavors, comments: \u201cPlant-based protein appeals to consumers who are looking to improve their health while at the same time embracing a more sustainable diet, especially as they take a more holistic approach to their health and wellbeing. All types of proteins can have taste challenges, making\u00a0flavor\u00a0and application expertise critical for success in the nutrition category.\u00a0Synergy has\u00a0drawn\u00a0on many\u00a0years\u2019 experience\u00a0in delivering exceptional taste performance in protein products\u00a0to\u00a0create\u00a0this new range.\u00a0Our\u00a0unique\u00a0flavor\u00a0creation process\u00a0ensures\u00a0we\u00a0deliver\u00a0successful\u00a0products\u00a0for sports nutrition manufacturers\u00a0which\u00a0offer more choice to consumers\u00a0in this\u00a0increasingly\u00a0dynamic market\u201d.<\/p>\n<p>Sarah O\u2019Neill, Marketing Manager at Carbery, Synergy\u2019s parent company, added: \u201cIn August 2020, we conducted a survey in the UK and the US with consumers who had purchased plant-based nutritional products in the past 6 months. We found that flavor preference varied across applications and regions, with UK consumers generally favoring berry profiles across product formats and US consumers preferring dessert and sweet brown flavor profiles. These insights helped us to develop regionally specific flavors that pair well with plant protein bases and satisfy global consumer demands.\u201d<\/p>\n<p>Looking to the future, Synergy plans to take on even more challenging plant protein bases and be ready to support further innovation as processing developments make plant proteins applicable in a wider range of products, such as carbonated beverages, baked goods, and hot beverages.<\/p>\n<p>For more information on the range, please visit <a href=\"https:\/\/gbr01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.synergytaste.com%2Fnutrition%2Fpaired-to-perfection&amp;data=02%7C01%7C%7C37603f39f55c4f4fe07108d86b76d397%7C5479c21b84e449f98ca8a131360b176a%7C0%7C0%7C637377505423711235&amp;sdata=QIjHShwvLmhEhTLJaJ0mK%2F03Pbl%2BQ2QHYaKdG0gctS4%3D&amp;reserved=0\">https:\/\/www.synergytaste.com\/nutrition\/paired-to-perfection<\/a><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-buttonrow-wrap avia-buttonrow-left   avia-builder-el-7  el_after_av_textblock  el_before_av_textblock '>\n<a href='#request'  class='avia-button  avia-icon_select-yes-left-icon avia-color-theme-color avia-size-small '  style='margin-bottom:5px; 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For more information: read our\u00a0<a href=\"https:\/\/interhospi.3wstaging.nl\/privacy-policy\/\" target=\"_blank\" rel=\"noopener noreferrer\">privacy policy<\/a>.<\/em><\/p>\n<\/div><p class='  first_form  form_element form_fullwidth' id='element_avia_10_1'><label for=\"avia_10_1\">Tel<\/label> <input name=\"avia_10_1\" class=\"text_input \" type=\"text\" id=\"avia_10_1\" value=\"\" \/><\/p><p class='  first_form  form_element form_fullwidth' id='element_avia_11_1'><label for=\"avia_11_1\">Subject<\/label> <input name=\"avia_11_1\" class=\"text_input \" type=\"text\" id=\"avia_11_1\" value=\"\" \/><\/p><p class='  first_form  form_element form_fullwidth' id='element_avia_12_1'><label for=\"avia_12_1\" class=\"textare_label hidden textare_label_avia_12_1\">Message<\/label><textarea  name=\"avia_12_1\" class=\"text_area \" cols=\"40\" rows=\"7\" id=\"avia_12_1\" ><\/textarea><\/p><div id='avia_13_1' class='av-form-text'><\/p>\n<h4>I\u2019m interested in:<\/h4>\n<p>\n<\/div><p class=' first_form  form_element form_fullwidth' id='element_avia_14_1'>    <input  name=\"avia_14_1\" class=\"input_checkbox \" type=\"checkbox\" id=\"avia_14_1\" value=\"true\"\/><label class=\"input_checkbox_label\" for=\"avia_14_1\">Product data<\/label><\/p><p class=' first_form  form_element form_fullwidth' id='element_avia_15_1'>    <input  name=\"avia_15_1\" class=\"input_checkbox \" type=\"checkbox\" id=\"avia_15_1\" value=\"true\"\/><label class=\"input_checkbox_label\" for=\"avia_15_1\"> Price data<\/label><\/p><p class=' first_form  form_element form_fullwidth' id='element_avia_16_1'>    <input  name=\"avia_16_1\" class=\"input_checkbox \" type=\"checkbox\" id=\"avia_16_1\" value=\"true\"\/><label class=\"input_checkbox_label\" for=\"avia_16_1\"> Dealer data<\/label><\/p><p class=\"hidden\"><input type=\"text\" name=\"avia_17_1\" class=\"hidden \" id=\"avia_17_1\" value=\"\" \/><\/p><div id='avia_18_1' class='av-recaptcha-area  first_form  form_element form_fullwidth '  data-container_class=\"\" data-custom_class=\"\" data-context=\"av_contact_form\" data-token_input=\"av_recaptcha_token\" data-version=\"avia_recaptcha_v3\" data-theme=\"light\" data-size=\"normal\" data-score=\"0.5\" data-text_to_preview=\"\" data-value=\"\"><div class=\"av-google-badge-message hidden\">This site is protected by reCAPTCHA and the Google <a href=\"https:\/\/policies.google.com\/privacy\">Privacy Policy<\/a> and <a href=\"https:\/\/policies.google.com\/terms\">Terms of Service<\/a> apply.<\/div><\/div><p class=\"form_element \"><input type=\"hidden\" value=\"1\" name=\"avia_generated_form1\" \/><input type=\"submit\" value=\"Submit\" class=\"button\"  data-sending-label=\"Sending\"\/><\/p><\/fieldset><div class=\"avia-disabled-form\">This contact form is deactivated because you refused to accept Google reCaptcha service which is necessary to validate any messages sent by the form.<\/div><\/form><div id=\"ajaxresponse_1\" class=\"ajaxresponse ajaxresponse_1 hidden\"><\/div><\/p><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-22  el_after_av_three_fifth  avia-builder-el-last  \" style='border-radius:0px; '><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":8868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1,6],"tags":[30,32],"_links":{"self":[{"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/posts\/8866"}],"collection":[{"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/comments?post=8866"}],"version-history":[{"count":3,"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/posts\/8866\/revisions"}],"predecessor-version":[{"id":8871,"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/posts\/8866\/revisions\/8871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/media\/8868"}],"wp:attachment":[{"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/media?parent=8866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/categories?post=8866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fei-online.com\/wp-json\/wp\/v2\/tags?post=8866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}