A question of balance for clean and clear label

Clean and clear labeling concerns are now well established in the food and beverage industry. The term ‘clear labeling’ has now fully entered industry parlance, being used in several company marketing campaigns, with new commitments on a clean or clear platform regularly. Its increasingly mainstream status is illustrated in the fact that nearly 28% of global food and beverage launches recorded by Innova Market Insights in 2018 used one or more clean label claims (natural, organic, no additives/preservatives and GMO-free), rising to nearly 39% in the US.