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Givaudan launches Customer Foresight – an AI-driven eye on the future

As an important part of its 2025 digital strategy, Givaudan is launching Customer Foresight. This exclusive, proprietary futurescaping platform, built in-house at Givaudan’s Digital Factory in Paris, France leverages Givaudan’s human expertise, big data and AI to anticipate tomorrow’s challenges, foresee consumer expectations, and create good food experiences.