SimpliiGood prides itself as the first start-up to cultivate and formulate with 100% pure, raw, fresh spirulina that is flash-frozen as opposed to the dried, powdered form currently dominating the market. The company asserts that in this form the renowned blue-green algae is delivered with the highest, and most highly bioavailable, nutrient content. It has no off-flavours or aromas, opening it to a world of new, better-for-you food and beverage innovation.
Pioneering colourless spirulina
“Leveraging the unique properties of fresh spirulina on our proprietary texturizing platform addresses the problematic sensory challenges while enhancing its potency and functionality,” explained Shalev. “This broadens its applications beyond the exceptional nutritional profile and high concentration of protein to being a clean-label potential to replace thickeners, stabilizers, emulsifiers, binders, and texturizers in multiple applications. Plus, our naturally colour-free version is an excellent replacer for synthetic colorants.”
The start-up’s game-changing technology for mimicking whole-muscle animal protein uses spirulina as the main component, transforming it into a satisfying whole-cut clean of toxins, pesticides, hormones, heavy metals and environmental pollutants.
Spirulina matrix that can absorb flavours
Baruch Dach, SimpliiGood’s founder and CTO explained that its creation has been a work in progress. “Starting from a minced prototype to achieving the next level of complexity of recreating whole a chicken breast fillet in both succulent texture and appearance,” said Dach. “It possesses a completely neutral taste, giving the formulator a ‘blank canvas’ to add whatever flavours desired. One can also use it as the basis for a hybrid product, infusing a minimal dose of real chicken into the spirulina matrix,
to give a more authentic chicken experience.”
Beyond attaining the desired sensorial properties, one of the greatest hurdles in producing plant-based alternatives is incorporating sufficient protein and nutrients to bring them nutritionally on par with animal-based proteins. The SimpliiGood chicken breast analog offers a nutritionally dense bite that even surpasses that of real chicken owing to the inherently nutritious profile of fresh spirulina. “100 grammes of SimpliGood spirulina microalgae provides the equivalent of 200 grammes of real chicken in protein load,” explained Dach. “Each cut packs in 30% highly bioavailable protein. Combined with its rich natural makeup of micronutrients, it offers a potent alternative to animal protein with exceptional nutritional value. By consuming less while gaining more, it also contributes to reducing waste and energy consumption, streamlining the supply chain, and minimizing the overall downstream carbon footprint.”
The debut of SimpliGood’s chicken breast analog follows the successful introduction of its vegan 95% spirulina based smoked salmon replica last year. The company projects that product will be rolled out commercially in the coming year.
SimpliiGood is a vertically integrated company that cultivates its spirulina in greenhoused ponds within the sun-drenched southern desert region of Israel. It is currently ramping up its capacity to produce 250 tonnes of spirulina per year, with a harvest every 24 hours, making it a highly commercially viable plant-based protein source.
SimpliiGood recently joined forces with international plant nutrition giants, Haifa Group in a move to bolster its supply chain, leveraging their ready-to-use nutrient mixtures for wider commercial production. This move will help ensure security and price stability for the reliable consistent supply of its raw material and boost time-to-market of its microalgae innovations.
For more information, visit: www.simpliigood.com
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