Astaxanthin powder

AstaReal introduces high-quality feed ingredient brand NOVASTA

Astaxanthin powder

Astaxanthin powder


AstaReal is launching its astaxanthin brand NOVASTA® for antioxidant-rich pet food and feed supplements in the European market. With its high content of natural astaxanthin and additional valuable carotenoids, proteins, carbohydrates and essential fatty acids, the wholesome ingredient supports optimal health and nutrition for a variety of animals.


Astaxanthin is nature’s most powerful antioxidant. Derived from the microalgae species Haematococcus pluvialis, studies have shown that it has wide-ranging benefits for muscles, eyes, the brain, immune system and much more. As it is suitable for all animals, including pets and those in competitive sport, agriculture and aquaculture, the market opportunities for NOVASTA are vast. 

For farmers, safeguarding animal health is key to achieving the highest possible yield from cattle, pigs, sheep, poultry and other livestock. NOVASTA supports productivity in agriculture by encouraging improved fertility, better growth during suckling, more successfully hatched chicks and stronger immune defence for overall health.

Moreover, NOVASTA ensures optimal growth, health and pigmentation in fish and crustaceans. It also allows aquaculturists to use fewer fish-based products, as it is derived wholly from algae in environmentally sound aquaculture.

Microalgae-derived astaxanthin represents a sustainable and naturally sourced feed ingredient with excellent eco credentials. In addition, it is easy to combine with other nutrients for a wide array of innovative animal products such as dry and wet food, powder mixes, extruded snacks, soft chews, flakes, tablets, softgel capsules and liquid solutions.