Food Ingredients Europe 2025: Prinova unveils functional beverage concepts targeting cognitive, gut and beauty health
Prinova will present three ready-to-drink beverage formulations at Fi Europe (2–4 December, Paris) designed to address consumer health priorities identified through market research. The “Inner Power” concept range demonstrates targeted functional ingredient applications in beverage development.
Market-driven formulation approach
The company’s research indicates that gut health represents the primary health concern for 85% of consumers, whilst 80% identify brain health and mood as their most important health issue. These findings, gathered through online research conducted between May and June 2024, informed the conceptual framework for the three-beverage range.
Inner Glow Citrus and Maracuya incorporates beauty-from-within ingredients including lemon balm extract, chamomile extract and marine collagen. The orange-coloured formulation targets the intersection between nutritional science and dermatological health.
Inner Balance Lime Cucumber and Mint addresses digestive health through ginger root extract, apple cider vinegar powder and passion flower extract. The green beverage formulation aligns with gut health as an established category within functional nutrition.
Inner Focus Mixed Berries Blush features a B vitamin blend alongside coenzyme Q10 and BrainBerry®, a branded Aronia melanocarpa berry extract. The cognitive wellness formulation reflects increasing consumer focus on proactive nutritional strategies for brain function.
Pre-workout ingredient demonstration
Fi Europe attendees will also be able to sample CITRAPEAK®, described as the first 100% soluble hesperidin form. Derived from orange peel, the ingredient delivers vasodilatory effects for sports nutrition applications whilst maintaining minimal flavour impact.
James Street, global marketing director at Prinova, said: “From our comprehensive market updates to unrivalled expertise in ingredient sourcing and distribution, new product development, and co-manufacturing, we are uniquely positioned to help our partners realise their potential.”
For more information, visit: https://www.prinovaglobal.com
