Foreverland extends Choruba commercial reach through four European confectionery partnerships
Italian foodtech company Foreverland has announced partnerships with four European confectionery manufacturers to expand commercial production of products based on Choruba®, its cocoa-free carob-based chocolate alternative. The agreements with Incom Leone, Walcor, Maxtris and Dulciar will bring a range of Choruba-based formats to private label, retail and promotional markets across Europe.
New product applications across the partnership network
The collaborations translate into a series of distinct product formats. Incom Leone is launching nut butter cups in pistachio and peanut flavours, offered in both protein-enriched and conventional variants. Walcor has developed a Choruba coin produced entirely from Choruba Milk, targeting large-scale private label and promotional channels; the product has been nominated for ISM’s New Product Showcase Award. Maxtris is introducing peanut dragées coated in Choruba Milk with a crunchy candy shell, alongside Choruba Milk-coated popcorn, extending its existing gluten-free product range. Dulciar is developing bars and pralines, with an emphasis on format and recipe flexibility to serve varied product positionings under a consistent brand identity.
Several products are already entering commercial channels, with some moving to retail shelves in the near term and others available immediately for private label agreements across European and international markets.
Environmental performance data from life cycle assessment
Foreverland has completed a full Life Cycle Assessment (LCA) of Choruba, a step that remains relatively uncommon among ingredients positioned as cocoa alternatives. The LCA results indicate that Choruba uses up to 90% less water and produces 83% fewer CO₂ equivalent emissions compared to conventional dark chocolate. The ingredient’s natural sweetness also supports reduced-sugar formulations, which may be of relevance to manufacturers working within specific nutritional targets.
Iris Kavčič, Brand Manager (for chocolate) at Incom Group, commented: “By using sustainable alternative ingredients, we address some of the food industry’s most pressing challenges – from supply chain resilience to climate change – while opening up new possibilities for consumers who love discovering new flavours and are seeking modern alternatives to traditional chocolate products.”
Commercial context: cocoa pricing and supply chain pressure
The partnerships come against a backdrop of sustained cocoa price increases and supply chain instability that have placed pressure on conventional chocolate manufacturers. Massimo Sabatini, CEO of Foreverland, commented: “By working closely with established confectionery companies, our focus is on building long-term solutions that strengthen resilience, sustainability and commercial continuity across the value chain.”
For more information, visit: https://foreverland.it/en
