FSA consumer survey reveals cost of food is biggest driver to changing eating habits
The latest wave of the Food Standards Agency’s (FSA) Food and You 2 survey, conducted between April and July 2022, shows that most people surveyed in England, Wales and Northern Ireland had made changes to their eating habits in the last year, with financial reasons being the biggest driver.
Findings from the survey [1] show that the most common changes people have made to their eating habits include eating out less and eating fewer takeaways; cooking and eating at home more; buying items on special offer more; and changing what and where they buy to cheaper alternatives. The latest figures from this survey indicate that 20% of households across England, Wales and Northern Ireland are now food insecure. In simple terms, food insecurity means having limited or uncertain access to adequate food. This is the highest reported level of food insecurity since tracking began in 2020.
This research also reveals that food prices are the top concern for people (66%), with food waste (60%) and the amount of sugar in food (59%) also featuring in the top three prompted concerns. This survey is an official statistic and measures self-reported knowledge, attitudes and behaviours related to food safety and other food issues. Fieldwork for Food and You 2: Wave 5 was conducted between 26 April and 24 July 2022. A total of 6,770 adults from 4,727 households across England, Wales, and Northern Ireland took part.
Key findings
Food-related behaviours and eating habits
- Most respondents had made changes to their eating habits in the last 12 months. The most common changes related to what and where respondents ate, reducing food costs and increased food management behaviours
- The main causes of reported changes in eating habits were financial reasons (69%), health reasons (47%), and because of COVID-19 and lockdown (41%)
Concerns about food
- 80% of respondents had no concerns about the food they eat, with 20% of respondents reporting they had a concern
- When prompted, the most common concerns related to food prices (66%), food waste (60%), and the amount of sugar in food (59%)
Food security
- Across England, Wales, and Northern Ireland, 80% of respondents were classified as food secure (67% high, 13% marginal) and 20% of respondents were classified as food insecure (10% low, 10% very low)
- 80% of respondents in England reported high or marginal food security, with 78% in Northern Ireland, and 74% in Wales. Low or very low food security was reported by 20% of respondents in England, 22% in Northern Ireland, and 26% in Wales
Food shopping and labelling
- 83% of respondents reported that they bought food from a supermarket or mini supermarket about once a week or more often
- 51% of respondents reported that they bought food from independent shops (greengrocers, butchers, bakers, fishmongers) and 44% bought food from a local / corner shop or newsagents 2-3 times a month or less often
- 83% of respondents who go food shopping and take into consideration a person who has a food allergy or intolerance were confident that the information provided on food labelling allows them to identify foods that will cause a bad or unpleasant physical reaction
Online platforms
- 60% of respondents reported that they had ordered food or drink from the websites of a restaurant, takeaway or café, while 55% of respondents had ordered from an online ordering and delivery company (for example, Just Eat, Deliveroo, Uber Eats)
- 27% of respondents had ordered via an online marketplace (for example Amazon, Gumtree, Etsy), 10% had ordered food or drink through a food sharing app (for example Olio, Too Good To Go), and 8% had ordered via social media platforms (for example, Facebook, Instagram, Nextdoor)
Eating at home
- 49% of respondents reported that they always wash their hands before eating
- 74% of respondents reported that they always wash their hands before preparing or cooking food
- 65% of respondents reported that they always check use-by dates before they cook or prepare food
Confidence in food safety, authenticity and the food supply chain
- Around three quarters of respondents (74%) reported that they had confidence in the food supply chain
- 86% of respondents were confident that the information on food labels is accurate
Reference
1. https://www.food.gov.uk/research/wave-5-key-findings-executive-summary
