Synergy Flavours has introduced a series of flavour-paired concepts designed to address taste challenges in greens ready-to-mix (RTM) powders through molecular-level flavour complementation. The new product line, part of the company’s Paired to Perfection portfolio, employs sensory and analytical techniques to identify key aroma compounds in unflavoured greens powder formulations.

Molecular pairing addresses consumer preferences

The development strategy targets a market paradox: whilst ‘unflavoured’ and ‘original’ labels dominate consumer preference, over 20% of products marketed as unflavoured contain declared flavouring ingredients, suggesting widespread use of taste modulation technologies or generic flavour systems. Synergy’s approach utilises analytical data to pinpoint off-notes whilst enhancing desirable flavour compounds. The range includes lime & mint, peach tea, ginger tea, watermelon, and tropical variants, alongside an ‘original’ formulation that amplifies inherent fruity notes without distinctive flavour profiling.

Market expansion drives innovation

Chris Whiting, European Category Develop-ment Manager at Synergy Flavours, notes the sector’s growth trajectory: “Following the explosion of the US greens market, with growth from $112m in 2023 to $209m in 2024, the European market is projected to see a CAGR of 7.7% between 2023 and 2030.”

The taste modulation technology isolates and pairs complementary flavours at molecular level, providing manufacturers  with tools to differentiate products in an increasingly competitive market segment driven by consumer demand for convenient nutrition solutions.

For more information, visit: https://uk.synergytaste.com/greens-reimagined

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