Griffith Foods predicts 2026 Food and Flavour Trends
Griffith Foods, a global product development partner for food companies, has released its culinary trend predictions for 2026. Drawing on insights from its network of more than 50 chefs across six continents, Griffith Foods’ annual Food & Flavor Outlook identifies the most anticipated consumer trends through extensive culinary industry research and collaboration with trusted research partners. The outlook reveals how evolving consumer preferences are shaping the future of food innovation worldwide.
“Next year, based on consumer trends, we are predicting that European consumers will be motivated by a combination of more layered, bold flavours, the craving for even more protein, and distinct textures in every bite,” says, Sara Diaz, Marketing Director Europe at Griffith Foods.
This year’s Food & Flavor Outlook features chefs from around the world, weaving in unique regional perspectives on the global trends. This dynamic discussion of culinary innovation brings greater depth and regionality to how consumers and industry professionals understand the evolving food landscape.
From new takes on street food to nutrition-packed innovations, these six trends will reshape how the world eats in 2026:
Powered by protein
Protein-rich foods are here to stay. Consumer trends show a 49% increase in the demand for protein in the UK and 120% increase in Germany. And, according to a recent global study, more than 48% intend to boost protein consumption. The potential benefits of a protein-rich diet, such as satiety, muscle health, and energy, appeal to consumers of all ages. And when protein-packed foods are affordable and craveable, it’s no surprise that they’re finding success across global markets, resonating with patrons of all ages.
Craveable texture
From crunchy, creamy, chewy and more – texture has become a main attraction, especially in Europe. Consumers in the UK report a 43% year-over-year increase in engaging with food with texture and 19% in Germany. They are seeking to go beyond flavour and fully engage the senses, which will make texture a critical part of the menu. Recent research shows that 43% of global consumers enjoy products with unusual textures.
Street food discovery
In Europe, a 21% food truck and street vendor sales growth is projected between 2025 and 2029, a sure sign more street food flavours are coming. What started in sidewalk carts and open-air markets featuring locally sourced offerings has sparked the curiosity of patrons, restaurants, and manufacturers alike. Street food is its own genre, from handhelds to food on a stick, anything goes. Street food vendors are expected to reach $11 billion in worldwide sales by 2029, triple their market value from 2015.
Maximalist flavours
Consumer trends also show a surge in bolder and complex food experiences: a 113% growth in Germany. Layers of smoky, spicy, sweet, sour, and umami flavours that pack a punch are shifting flavor paradigms, bringing a rush of adrenaline across culinary categories. Sweet flavour tops the charts with a 109% year-over-year increase in global consumer engagement, while umami (+79%) and smoky (+46%) also show robust growth.
Nutrition meets tradition
Wellness wins next year. In Germany alone, consumer trends showed a 156% spike in desire for nutrition-rich foods (those higher in vitamins, minerals, fibre, and protein, and lower in saturated fat, sodium, and sugar). Time-tested, nutrient-dense foods serve as the ‘hero ingredients’ for global consumers’ demand for wellness. Contemporary flavours also bring new life to age-old herbs, spices, legumes, and grains. A recent global consumer survey showed a shift toward nutrient-dense foods, with nearly 60% paying closer attention to food ingredients versus just a year ago.
Crafted condiments
Condiments have evolved far beyond the basics. Now, signature condiments are adding excitement and bursts of flavour to foods around the world. In the UK, consumer trends show a 139% year-over-year increase in demand for premium food experiences and similarly a 115% demand increase in Germany. As consumers are looking for low-risk, high-reward ways to make the most of their dining dollars and personalize meals, condiments are the perfect kitchen hack. A new study (Griffith Foods Survey – Quick & Easy Meals For My Family & Myself Eating Occasion. Feb 2025. 20,000 consumers globally) shows that 90% of consumers globally are open to trying new condiment products.
- For more information, visit www.griffithfoods.com.
