Iron, curcuminoids and magnesium

• Iron: adolescent “Young Rebel” Saoirse has increased iron requirements due to menstruation, while mother-to-be Julieta is seeking an iron supplement she can comfortably take throughout pregnancy. Lubrizol’s Lipofer™ microcapsules provide a stable, tolerable source of microencapsulated iron with a pleasant taste and texture, including in gummy and stick pack formats.
• Curcuminoids: busy professional Linneah is focused on maintaining her health while supporting skin rejuvenation and beauty from within. Curcushine™ microcapsules use microencapsulation technology to deliver a bioavailable, water-dispersible curcuminoid extract. This helps overcome curcumin’s naturally strong flavour profile, opening opportunities for appealing products such as plant-based gummies and beauty drinks
• Magnesium: fighting fit Cara is active and determined, and is looking for convenient ways to manage fatigue, stress and sleep quality. Magshape™ microcapsules deliver microencapsulated magnesium oxide, which Lubrizol says is clinically proven to have higher bioavailability and reduced gastric side effects compared with common magnesium salts (Pajuelo et al., Nutrients, 2024;16(24):4367). The microcapsules are ideal
  for convenient formats such as stick packs.

From science to sensory experience

Supporting each persona’s story, the Science Zone will highlight Lubrizol’s microencapsulation technologies, which protect active ingredients and improve stability, dispersibility, bioavailability and tolerability to create better sensory experiences. The Sensory Zone connects these scientific benefits to real-world consumer experiences, offering visitors the opportunity to sample Lubrizol’s featured ingredients.

Lori Ditty, Global Marketing Communications Manager, Pharma & Nutra, Lubrizol, said: “Consumers increasingly expect nutraceutical products that fit seamlessly into their lifestyles, delivering proven health benefits without compromising on taste and convenience, to provide an enjoyable daily experience. At SupplySide Global, we are bringing that concept to life by demonstrating how our advanced microencapsulation technologies help brands develop consumer-friendly products that support health needs from adolescence to active ageing. By addressing common challenges such as stability, taste masking, and bioavailability, we enable brands to create effective, great-tasting nutraceutical solutions that stand out in an increasingly competitive marketplace.”

Lubrizol partners with brands and manufacturers to turn science-backed active ingredients into consumer-preferred finished formats. Its microencapsulation platforms serve minerals and botanicals, helping improve bioavailability, stability, flavour and format flexibility from concept through scale-up.