Natural astaxanthin is growing in popularity as an increasing number of scientific studies, many conducted using AstaReal astaxanthin, continue to provide evidence of its health benefits. Furthermore, the antioxidant is derived from regrowing microalgae, which makes it a particularly sustainable ingredient.
“We are delighted to introduce i-ingredients as distributor of our natural astaxanthin in the UK, which is a significant part of our European market business. With this new partnership, we have taken another step towards becoming the leading natural astaxanthin brand in Great Britain and Ireland,” said Peter Ahlm, Head of Marketing & Sales at AstaReal.
Inderpal Saraw, Managing Director at i-ingredients, added: “We are honoured to have AstaReal join our stable of clinically proven active ingredients. For the past 11 years, we have grown our portfolio of specialties thanks to our trusted partners and a team with over 50 years of experience in the food supplement and sports nutrition industries. We will continue this success story with AstaReal, with whom we share the same values when it comes to high-quality, scientifically backed, sustainable ingredients.”