Balchem to unveil cold-water soluble creamer for beverages at IFT First 2024

Balchem, a leading global manufacturer of specialty ingredients, is set to showcase its latest innovation for the beverage industry at IFT First 2024  – VitalBlend Oat 2540, a first-of-its-kind cold-water soluble creamer.

This new addition to the company’s portfolio offers outstanding solubility, delivering a smooth, creamy texture ideal for functional beverages and frappes. IFT First takes place July 14-17, 2024 at McCormick Place, Chicago, United States.


Tapping into convenience and health trends

The unveiling of VitalBlend Oat 2540 aims to help brands capitalize on the growing consumer demand for convenient, yet nutritious on-the-go beverage solutions. With the US functional drinks market projected to grow at a 6.9% CAGR from 2024 to 2029, Balchem’s new creamer promises to elevate beverage formulations by combining superior sensory profiles with added nutritional benefits.

Formulating expertise on display

In addition to showcasing VitalBlend Oat 2540, Balchem will highlight its comprehensive beverage system offerings at booth 4048. Attendees can also gain formulation insights from Balchem experts Angela Yin and Tammy Thompson during their talk “Enhancing Solubility: Innovative Cold-Water Solutions for Product Development” on July 15th.

Beyond beverages: Elevating protein snacks

Recognizing the demand for high-protein snacks with exceptional taste and texture, Balchem will also feature its Z-Crisps extruded collagen crisps and MeatShure encapsulated acids and salt solutions. These innovative ingredients aim to enhance the formulation of multifunctional high-protein bars by improving texture, increasing production capacity, and minimizing protein extraction.

Tailored solutions for customer success

“People are seeking convenient and nutritious products, but formulating foods and beverages that meet all requirements is challenging,” says Ria Dake, Senior Business Director at Balchem Human Nutrition and Health. “With our expertise and cutting-edge technology, we support our customers from ideation to commercialization, offering tailored solutions and a reliable supply chain.”

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