Consumers are increasingly aware of how diet impacts both short and long-term wellbeing and as a result, there is a growing demand for healthier food and beverage options. Even when they are not suffering specific health problems, 7 in 10 (69%) consumers across the globe are interested in products that promote heart health . So, functional ingredients such as barley beta-glucans, with proven health benefits and approved health claims, offer food manufacturers an easy way to create appealing products with convincing front-of-pack communication and a convenient way for consumers to choose nutritional products that positively impact heart health.
Commenting on the launch, Eric Neven, Commercial Managing Director Functional Fibres at BENEO said: “The exciting launch of our new whole-grain and clean label barley flour, Orafti β-Fit, further demonstrates our expertise and position as a leading provider of functional fibres. With its convincing health benefits and approved health claims while being also an economically attractive solution, Orafti β-Fit supports our company’s ambition of connecting nutrition and health. We help food manufacturers develop great tasting products that deliver added value in times of tighter consumer budgets.”
Verified health benefits of barley beta-glucans
Beta-glucans are viscous and soluble dietary fibres that make the food thicker and therefore delay its passage through the large and small intestines. Their health benefits are backed up by several human intervention studies, but only cereal beta-glucans have approved health claims in Europe and US. In fact, beta-glucans from barley contribute to blood sugar management and cardiovascular health. They lower the blood glucose response  and, in both short and long-term, the blood cholesterol levels , which are linked to reduced risk for coronary heart disease. These health effects of cereal beta-glucans have been shown in more than 120 scientific studies and have been recognised by official bodies such as EFSA, the FDA, Health Canada and other national authorities with the approval of corresponding health claims .
BENEO’s Orafti β-Fit also allows for fibre enrichment, thus helping to bridge the fibre gap. It can be used in a wide range of applications including baked goods (such as cakes, muffins, bread, and biscuits), pasta, and cereals, as well as meal replacements. It can also positively impact texture by increasing viscosity, e.g., in dairy (alternatives).
In keeping with BENEO’s commitment to sustainable business practices, Orafti β-Fit is produced with the use of the entire kernel. There is no waste in production and a 100% valorisation of raw material, with no water resources needed. For more information, visit: www.beneo.com
Digital issue: Please click here for more information