Unilever divests The Vegetarian Butcher to Vivera as part of portfolio restructuring
Unilever has entered into a binding agreement with Vivera to sell The Vegetarian Butcher, a strategic move that aligns with the company’s recently announced portfolio sharpening initiative. The divestiture comes after seven years of ownership during which the plant-based brand expanded into more than 55 markets globally while maintaining consistent double-digit growth.