Novel algae-based formula hits the plant-based nutrition sweet spot

At this year’s Vitafoods trade show, global natural astaxanthin supplier AstaReal unveiled a novel algae-based formula that combines two potent ingredients from microalgae: the company’s flagship natural astaxanthin product along with omega-3 fatty acids EPA and DHA from French firm Polaris. The sustainable, plant-based and vegan formulation sparked significant interest among show attendees.

Green Haematococcus pluvialis extraction

A synergistic superfood combination

The science-backed formula marries the antioxidant and anti-inflammatory benefits of astaxanthin from Haematococcus pluvialis microalgae with the cell membrane support and physical performance enhancement of omega-3s EPA and DHA from Schizochytrium microalgae. AstaReal highlighted over 70 clinical trials demonstrating the potential health impacts of its natural astaxanthin.

Astareal Polaris

Meeting market demand for scientifically-validated, plant-based nutrition

According to AstaReal, Vitafoods saw surging interest in plant-based, immunity-boosting ingredients with strong scientific substantiation. Formulations and delivery formats like softgels, gummies, drinks and powder mixes were particularly sought after for applications in sports nutrition, women’s health, gut health, and products targeting sleep, stress and other lifestyle factors.

Peter Ahlm, Astareal head of marketing & sales, commented: “Our novel, double-microalgae formula confirms the compatibility of the two health-promoting and potent algae-based ingredients: algal astaxanthin and algal omega-3s. We were thrilled to see that it fits perfectly with so many essential trends and sparked the interest of the specialised audience.”

Award finalist for innovation merit 

AstaReal’s natural astaxanthin was a finalist in the Sports Nutrition category at the NutraIngredients Awards 2024, recognized for its innovation potential, scientific backing and commercial success.

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