How QR codes can help brands seize the opportunity for next-gen, personalised marketing
Viktor Hermansson, Markem-Imaje’s Marketing Director, reveals how GS1 Digital Link QR codes enable brands to enhance consumer engagement through sophisticated first-party data collection. As digital trust erodes – with 52% of consumers encountering misinformation – 2D barcodes offer authenticated communication channels that bridge physical products with personalised digital experiences. The technology unlocks strategic advantages: supply […]
