TrueCut, a new adhesive technology specifically for paper, enables major enhancements to conversion speed and adheres better on both cardboard and during low temperature applications. This results in a strong combination of benefits for converters who are looking for superb on-press performance and for end users requiring the broadest possible window of applications. The adhesive gives up to 100% higher conversion speed compared with industry standards and can minimize or sometimes completely eliminate set-up time between rolls. Other benefits include fewer web breaks and a shorter time to stick (with a threefold improvement vs. an existing alternative). Consistent conversion performance for paper applications, and minimum press downtime, can make a very important difference to productivity. TrueCut technology can substantially reduce production costs due to its outstanding stability on the press. Rolls can be changed quickly, with almost no adjustments needed when changed. This consistency and reliability brings quantifiable savings and extra capacity at no additional cost. Gaps between labels can also be made smaller to generate less waste, and die lifetime is increased thanks to lower-pressure die-cutting. This new adhesive enables a broader range of applications: label end users will see improved performance with variable information and logistic applications thanks to the increased tack on cardboard. The adhesive is compliant with European food regulation 1935/2004/EC as well as the German Recommendation (BfR) XIV, and can safely stand in direct contact with dry, moist and fatty foodstuff. Paired with better adhesion at lower temperatures this innovation is very widely applicable in the food segment.