Indulgence has long been known as a key driver for chocolate NPD, but nowadays consumers are looking for a healthier chocolate experience. According to Innova Market Insights, 11 percent of global chocolate products have an indulgent and premium positioning in 2017 and globally, 23 percent of all chocolate launches tracked in 2017 carry a texture claim. Social eating occasions are driving the trend for sharing bags and easy to share formats across the confectionery, bakery and snacking segments.
From Instagram posts to morning smoothies, you cannot seem to escape the avocado in 2017. But the fruit could soon become even more popular after a Spanish company announced it is launching reduced-fat avocados for the first time. Isla Bonita claims their Avocado Light has up to 30% less fat than ordinary fruits. They also say it ripens faster, and oxidizes – or goes that weird shade of brown – slower.
The avocados are grown under special soil and climate conditions to provide the same nutritional benefits with less fat, according to the companys website.
Avocados are a foodie hit for their rich and creamy texture caused by their high fat content – an average fruit has between 20-30g of fat.
Most of this is monosaturated fat, which has been linked to the reduction of cholesterol and lowered risk of cancer and heart disease.
But your morning avocado on toast could be less virtuous than you think, with the UKs NHS recommending only one half as a portion size. A large avocado contains about 330 calories, just under one fifth of the daily recommended intake for an average woman.
The lower fat version is due to launch in Spain in October at a trade fair in Madrid.