In 2022, BENEO acquired Meatless, a supplier of textured plant-based ingredients with a unique portfolio of solutions derived from different raw materials. Within his new role leading BENEO’s plant-based protein division, Hower will be focused on continuing the development of Meatless to meet growing demand for plant-based products, alongside BENEO’s wider ingredient portfolio including faba bean ingredients and textured wheat protein.
Commenting on his new role, Hower explains: “I am happy to join the BENEO team whose technical and nutritional expertise and longstanding experience has made the company a leading player for prebiotic chicory root fibres, functional carbohydrates and specialty rice ingredients. My ambition is to grow the plantbased protein business as well as Meatless in a similar way, by accelerating market expansion and extending our solutions. In the future, we will continue to grow our range into more products to satisfy different market needs for meat and fish alternatives.”