Puratos and ReGrained collaborate to provide upcycled solutions for the bakery industry
Puratos and ReGrained have established a partnership to provide upcycled solutions for the commercial baking industry through an exclusive collaboration and supply agreement. With their complimentary areas of expertise, ReGrained and Puratos are well-positioned to offer ‘sustainable’ solutions that are increasingly in demand in the food industry.
ReGrained’s Upcycled Food Lab is a leading innovation platform for upcycled product development. ReGrained SuperGrain+, its first certified upcycled ingredient derived from brewer’s spent grain, delivers a minimum of 3.5-times the dietary fibre and 2-times the plant protein of whole grain flours while lowering net carbs. The international group Puratos brings an unparalleled depth of global expertise in natural fermentation, health and wellbeing, enzyme-based technologies, and consumer insights. Together, they share a customer-centric and agile approach for creating scalable and highly marketable baked goods.
Bakery is big business in the United States. The industry exceeded $55 billion in 2020 and is projected to grow at a CAGR of 4.8% by 2027. Consumer tastes and expectations for baked goods are rapidly shifting to more healthy, low-carb and high-fibre options in convenient formats. Concurrently, 42% of consumers report an increased awareness of the environmental impact their food choices represent, while consumer consciousness of the positive impact food waste mitigation has on the climate crisis has grown 71% since 2019.
“This partnership offers powerful tools for the commercial baking industry to unlock the upcycled food opportunity at scale,” said Dan Kurzrock, Founder & CEO of ReGrained. “Together we can bring clean, elevated nutrition, superb flavour and real sustainability to some of human civilization’s most time-honored food traditions.”
Michael Gleason, Product Manager of Bakery for Puratos USA, said: “Puratos aims to be the most reliable partner in innovation for the baked goods and chocolate market, which is why we invest so heavily in research and development. We’re committed to helping the next generation create a better and healthier world for all. ReGrained’s leadership in upcycled food innovation is a great fit with our strategic mission.”