Only 17% of adults in the United States trust food labelling. That number comes courtesy of the Most Trusted Brands report released in January 2020 by market research firm Morning Consult. This lack of trust, however, goes beyond the U.S. market. Similar research shows only around 15% of Western European consumers trust food labelling.
Gulpener is a household name in Limburg. The family-owned brewery has made a name for itself in the Dutch province and in the rest of the Netherlands by making sustainable, local beers and pilsners. This year, the company opened a brand new brewhouse, aiming to produce beer fossil-free by 2030. Willem van Kuyck reports.