The sales, marketing and application technology activities for the legume flours of Müller’s Mühle Business Solution has become part of the GoodMills Innovation portfolio as of 1st October. The range of legume flours complements the extensive, predominantly cereal-based offerings of GoodMills Innovation. The legume flours will increase the growth and development potential of plant-based alternatives, snacks and bakery markets.
Although both companies are already under the same corporate umbrella, the merger and implementation of the B2B sales division “Plant-Based Proteins” means existing synergies can be exploited, along with the pooling of expertise in European sales, application technology and product development.
The aim of the merger is to further develop the “Plant-Based Proteins” business and establish the product range in the European market as functional ingredients for plantbased alternatives, snacks and baked goods.
Dr Gregor Peter, chairman & managing director GoodMills Innovation, said: “We will further expand the segment for innovative legume flours in close cooperation with Müller’s Mühle. Both product lines also complement each other perfectly. Together with our application technology know-how, on-site refining techniques and understanding of the market, there is a lot of new potential going forward.”
GoodMills Innovation in Hamburg is now the new contact for all matters related to the group’s B2B ingredient activities. Müller’s Mühle, meanwhile, will focus on sourcing, raw material supply, manu-facturing and quality management.